How do you integrate Magento 1 with Google Analytics 4 (GA4), Tag Manager, Facebook Pixel, and other third-party softwares?

MageAnts is fully capable of integrating your Magento 1 store with all major analytics and marketing tools:

  • Add tracking scripts directly in theme templates or via Magento admin configuration.
  • Set up Google Analytics & Tag Manager for events like add to cart, checkout, and page views.
  • Install or customize Pixel extensions for Facebook, Twitter, LinkedIn, etc.
  • Ensure accurate ecommerce data: product views, purchases, revenue tracking.

You can use our Magento 2 Google Analytics 4 (GA4) extension to get maximum insights into your website's performance and activity using GTM (Google Tag Manager).