Google Analytics 4 (GA4) for Magento 2
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Compatible Magento Version 2.1, 2.2, 2.3, 2.4

Google Analytics 4 (GA4) For Magento 2

With Magento 2 Google Analytics 4 extension, you can get maximum insights into your website's performance and activity using GTM (Google Tag Manager). You can also use this extension to receive powerful actionable insights about customers’ preferences to offer an enhanced shopping experience.

  • Hyvä Compatible.
  • NEW Our extension compatible with GA4+GTM.
  • Allows you to collect data about your website's performance, including clicks, visits, transactions, and more.
  • Help you to optimize your website to achieve improved visitor experience and increased sales.
  • Help you make necessary changes to improve click-through and lead conversion rates.
  • Provide critical insights into your website.
  • Monitor events from customer accounts including sign-up, login, etc.
  • Keep observing all the events related to check out & shopping carts.
  • There is no need to create events manually, Generate JSON file with a single click.
  • Option to choose the product identifier variable from the backend.
  • The admin can choose to calculate the success page total with (subtotal/grand total).
  • Measurement Protocol Tracking for Item View, Purchase, Wish list/compare product.
  • Support 5 default and most popular events with eCommerce tracking in real-time.
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Please note that starting from July 1st, Google Analytics (GA) integration within Magento 2 will be discontinued. This means that
the existing GA integration features will no longer be available.

Google Analytics 4 (GA4) is one of the most powerful & new analytics tools used to track data from websites & make marketing
decisions accordingly. It allows you to measure user behaviour and performance on websites.

Google Analytics 4 for Magento 2 extension gives you detailed insights about the website's performance including estimated total
time spent on each page, bounce rates, session duration, impressions, transactions, etc. The GTM integration and linking GA with
Google Ads makes it easy to track data and use that data to upgrade the digital marketing strategy. This information can be used for optimizing your website's content and promotion efforts. So if you are looking for innovative ways to track website performance and activity, then definitely consider using MageAnts Magento 2 Google Analytics 4 (GA4) With GTM Support!

Benefits of Google Analytics 4 for Magento 2 Extension

Google Analytics 4 for Magento 2 extension is a powerful tool that allows eCommerce businesses to collect valuable data about their customers. From acquiring detailed information about what people are clicking on, to understanding how they are using your website, GA 4 can help you make informed decisions and improve your online presence.

  • Monitors customer behaviour in real-time, so you know what's working and what needs improvement.
  • Shows you which areas of your website are performing the best, and identify any anomalies that may need attention
  • Allows you to analyze past data to discover trends and patterns that can inform your future decisions
  • Provides invaluable customer feedback that can be used to make changes to your product or service
  • Helps to understand how users interact with your website. This enables you to make decisions that are more effective in the future.
  • Provide insights into how users interact with your product, their impressions, add to cart, and purchasing behaviour as a whole.
  • Provides detailed reporting that facilitates deeper analysis of all aspects of user behaviour on your site, including demographics, path analysis, conversions, etc. With this level of detail, you can spot patterns in user behaviour that might indicate an issue or opportunity – either with your product or marketing strategy in general.
  • Improved marketing strategy outcomes lead to increased revenue from sales generated through your website.

How Does Magento 2 Google Analytics 4 with GTM Extension Work?

Google Analytics has become the industry standard for web analytics, and most businesses use it to understand how their website is performing. However, Magento stores can also be tracked using MageAnts Magento 2 GA 4 with GTM extension. Magento 2 Google Analytics 4 Extension is designed to simplify the process of collecting and analyzing Google Analytics data from your Magento 2 store. It enables you to collect data in real-time, analyze trends, and make informed decisions based on your findings.

This extension helps you collect valuable insights about your website’s traffic and actions, all the crucial data for your business in one place. You can track everything from site visitor acquisition to converting leads into customers. It also includes traffic sources, conversions, sessions, goals, and much more. As a business owner, the insights that are generated through the Google Analytics 4 Extension can help make informed decisions about your company’s growth direction. Having all this data in one place makes it easier to make informed decisions about your marketing strategy.

Requirements: You will need a Google Tag Manager account, Magento 2.x or later versions installed, and a G Suite account (Gmail, Google Docs, etc.) logged into Google AdSense), Google Analytics Account.

Why Does Your Store Need Magento 2 Google Analytics 4 (GA4) Extension?

Do you want to track your website's performance in detail? Do you want to understand how customers interact with your content and products? If so, then Magento 2 Google Analytics 4 is the extension for you. You can view a full report of everything that's happening on your website across all channels, including Google Analytics.

Google Analytics 4 (GA4) With GTM For Magento 2 is a powerful extension that lets you track every interaction your website visitors have with your products and content. You can see who is converting and what pages are performing best. This information can help you optimize your website for continued success. GTM (Google Tag Manager) is a powerful platform that helps you automate your marketing strategies. With this extension, you can add tracking tags to your Magento 2 pages and metrics will be reported automatically to Google Analytics.

There are various reasons why you should use Magento 2 GA4 Extension in your Magento 2 store. For example, it can help improve the overall performance of your website and increase conversion rates. It’s also a good way to track the progress of your website and track changes over time.

Get in touch with our team today to learn more about Magento 2 GA4 and how it can benefit your store.

Why MageAnts

MageAnts Magento 2 Google Analytics 4 with GTM Extension helps to increase the website's performance and visibility. It provides detailed information on how your visitors are interacting with your site, which can help you make changes and improve traffic flow. You can get accurate data that will help you make informed decisions about your marketing strategies.

Another reason to choose MageAnts as your Magento Partner:

  • 9+ years of experience in the Magento eCommerce Platform
  • Free lifetime updates
  • 90 days free support
  • 30 days money-back guarantee
  • Quick Support
  • Customer satisfaction
  • 07+ Magento Certified Developers

Why needed?

A quality which every successful businessman has to possess within himself is, knowing his customers. This means knowing about the interests of your customers, things which they may like, or they may be interested in so that you can encourage them to buy more such products. This will help in the development of your business and boost sales.

For a physical merchant, it is possible to take a look at the customer behavior and take a note about his likes or dislikes. Keeping their preferences in mind the merchant can make them understand the benefits of the things they like, to increase their sales. But the question arises that how can an e-com seller do this?

Google has developed a very effective tool for this which helps sellers study the behavior of customers on their website in detail. This tool is known as Google Analytics. Google Analytics is a web service offered by Google that keeps an analytical record of your website traffic. Using this web service, you can keep a record of the number of times customers visited your website, the most visited web pages, time spent on your website and much more. Using all this data you can understand the customer behavior in detail and according to make changes in your business to ensure growth.

But again there is a problem. You have to keep operating between two different software, Magento and Google Analytics, which is a time-consuming and extremely tedious task. How convenient would it be if you could do this with a fewer number of clicks by just adding up an extension to your Magento 2?

The MageAnts team have developed an extension which allows you to do this by using your website along with using Google Analytics in the form of a dashboard. You can very conveniently use the data from Google Analytics without having to switch over between the two.

1.What is the difference between the Magento 2 GA4 and Universal Analytics integrations?

Google Analytics 4 is a relatively new & moderate version of Universal Analytics. The major difference between the Magento 2 GA 4 and Universal Analytics is the new data model where a session is transitioned to events, collect data in the form of data streams, allows the collection of standardized data across all platforms, offers timely restriction on data viewing, provides more anonymity, tracks user activity with two cookies file, customizable reports, engagement tracking, path analysis and much more. In such a way, it becomes possible to get a single report along the entire user journey.

2.Does Magento 2 support Google Analytics 4?

Yes, Magento 2 Supports Google Analytics 4. Easily configure GA 4 in your Magento store with the help of MageAnts Magento 2 Google Analytics 4 Extension, and track, record, monitor, and view the critical insights of your website.

3.Can I use GA4 and UA (Universal Analytics) both?

Yes, You can use GA4 and UA both on your Magento store.

4.How do I connect Google Analytics 4 to Magento 2?

You can use MageAnts Magento 2 GA4 Extension for connecting your Magento 2 store with GA4.

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Current version number: 2.0.2
Date :- 31/07/2023
Google analytics 4 Extension
--> Mageants Team Make New Google analytics 4 Extension working fine in all version.

Current version number: 2.0.1
Date :- 15/11/2022
Coding standard
--> Mageants team makes this extension coding as per magento coding standard.

Current version number: 2.0.0
Date: 17/02/2021
Bug solve
==> MageAnts updated the Google analytics extension which will be compatible with the latest magento 2.4 version. Now extension works fine with all the Magento versions.

Current version number: 2.0.0
Date: 11/03/2019
Bug solve
==> MageAnts updated the Google analytics extension which will be compatible with the latest magento 2.3 version. Now extension works fine with all the Magento versions.

Current version number: 2.0.0
Date: 16/01/2019
Bug solve
==> Update module version name in composer.json file same as module.xml file.

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