Google Analytics 4 (GA4) For Magento 2

Start by clicking the “Start measuring” button at this link: Google Analytics to create your first GA account.

Add the account name and property name to your GA account. Also, add or adjust your currency and time zone.

Now click “Show advanced options” to add your property to GA4. After that, enable the option listed there, “Create a Universal Analytics Property''.

Add your website name and select the options. “Create both a Google Analytics 4” and “enable enhanced measurement...”

Select your business size and choose the option in “How you intend to use GA with your business.”.

Finally, click on the Create button, which further leads you to the Google Terms of Service Agreement. Select your country in this section and accept the terms of service to finish the process.

Create a GTM account by clicking on the account name of GA4 and following the below steps.

Set up an account name, country, and container name, and select the target platform.

Lastly, select the data processing terms field and click the Yes button in the top right corner.

So, here we are with both accounts ready for connecting the GA 4 extension with GTM support to your Magento store.

Log into your GTM account and go to Account → Container.

Now move to Admin → Install Google Tag Manager, where you will find the JS and non-JS codes.

Download and install MageAnts’s Magento 2 Google Analytics 4 with the GTM support extension.

Once installed, go to Stores → Configuration → MageAnts → Google Tag Manager to enable it.

Copy the GTM JS code from the Google Tag Manager and paste it into the GTM JavaScript Code field.

Copy the GTM JS code from the Google Tag Manager and paste it into the GTM Non-JS Code field.

Select the product identifier for tracking, and select the calculation of the grand total or subtotal for the success page.

Click on the Save Configuration button at the top-right corner.

Now, it’s time to configure the GTM API with the Magento 2 extension, for which you need the account ID and container ID from the GTM account.

To get them, log into your GTM account and go to Account → Container → Workspace. Now copy the account ID and the container ID from the URL of the workspace.

In addition to this, you will also need the measurement ID from the GA4 account.

To get it, login to your GA 4 account and move to Property Selection. Select the respective property, then under the Column of your Property, select the Data Streams. Copy the measurement ID of your store by selecting the data stream of your Magento 2 website.

Once you get all the IDs in one place, then configure the GTM API with your Magento 2 extension configuration.

Move to the Magento admin and go to Stores → Configuration → MageAnts → Google Tag Manager, expand the GTM API Configuration section, and paste the Account ID, Container ID, and Measurement ID in the respective configuration fields. Click Save Config.

After all the configuration is done successfully, it’s time to generate the JSON file for the tags, variables, and triggers.

Login to your GTM account and copy the GTM public ID from the top right corner of your admin section.

Paste the GTM Public ID into the respective field in the JSON export options and save your configuration. After this, click on the Generate JSON for GTM—Tags, Triggers, and Variables button, and once it gets generated, download the JSON file.

The final step in this process is to upload the JSON file to the GTM account.

But before that, select the event you want to analyze in the GTM.

Now to upload all the tags, triggers, and variables, move to your GTM account and follow the path: Account → Container, select Admin → Import Container.

Choose the JSON file generated, select the workspace, and choose the import options.

Now, you can preview all the imported tags in the Workspace → Tags section. Perform all the actions on the website to verify the tags. After finishing the preview, click the “Submit” and “Publish” buttons to publish the tags.

Google Analytics 4 for Magento 2 extension helps track the following events in Magento 2 through GA4:

Here, you can choose the event you want to analyze and show in your GTM account.

Test your connection by clicking on the Preview button in your GTM container. You have to enter the website URL of your store and click on the connect button.

Here, you directly redirect to your website and see whether the event fired or not.

Perform an action like Add to Cart, View Cart, etc., and after clicking on the finish button, you will see if the event is fired or not.

Now you want to publish your entire tag. So, click on the “Submit” and “Publish” buttons. Without publishing tags, no event is fired on your website.

You can also see your fired event with value or data in your Google Analytics 4 account. Go to GA4 Dashboard → Admin → Debug View. Now you can observe what events have started displaying in Debug View.

To check whether your data has been tracked from your website, log in to your Google Analytics 4 account, then go to Account → Reports → Engagement → Events. You can view all your tracked events.

After a complete setup, Google Analytics 4 collects the data. But the data will not be updated immediately. According to GTM documentation, it takes approximately 24–48 hours for the data to be fully displayed in Google Analytics.

But you can see the fired event name and parameters after the event is fired within 30 seconds if the account setup is done properly. Go to Report → Real-time.