It is very easy to recommend products to customers and increase store sales, rather than to acquire a completely new customer for your store. Recommending related products to your customers also improves the average order value as well. In this blog, we will look in detail at how to display related products on your Magento eCommerce store to increase sales and boost conversions.
Get an opportunity to introduce the products of your brand to your customers when they are looking at products in your Magento store. In this blog, we will provide a comprehensive look at Magento 2 Auto Related Products.
Without further ado, let’s dive in!
If you consider the basics of marketing, then persuasion is one of them on the list. To convince buyers to purchase your product and to make good sales for your business, you need to learn the art of persuasion.
Let us tell you that this art of attracting customers and convincing them to buy your products is actually quite simple. You need to understand what kind of products your customer likes and dislike and prompt them to purchase more according to their preference and choices.
Mortar Brick Stores can do this very easily, as all they have to do is to identify what kind of products customers are browsing through their available products. Then based on the observation, suggest to customers something that they would definitely like.
But what about online e-commerce merchants? They will not be able to observe the client's behavior like this and recommend products to them. That is the reason why the MageAnts came up with the Auto Related Products Magento 2 module which does the work of observing client behavior instead of you and automatically proposes related products along with the main products they are looking for based on the conditions and rules set by admin.
Display the related products to customers for the product they are interested in based on various conditions and rules set in the backend admin panel. These rules and conditions can be set to establish relations between related products and the displayed products. For example, what if you buy a book and someone offers you a pen. Yes, this is what this module offers to customers, where they can look into the products that are related to the product they are interested to buy.
The flexibility of the Magento 2 Related Products module is that it allows generating unlimited rules or conditions for each product. That’s how it saves the customer’s time in searching for other related products as you can provide them a separate section on the same page by suggesting related products, and in return, you get the sales. This makes this module an all-around and must-have product recommendation tool for every Magento 2 store owner.
Do you want to know how this module works? Magento 2 Automatic Related Products by MageAnts runs based on the rules set by the admin according to action and conditions in the backend admin panel. Products that fit with the conditions set by the admin will be displayed as related products along with the products.
In addition to this, admin can set up these rules with their own priority and the extension will rely on priorities and conditions to display products. It automatically tracks the browsing patterns of your customers and, using your inputs and those patterns, it suggests the related products to your customers. This will prompt users to buy more products from you and also improve flexibility for you to customize your products displayed in product suggestion blocks.
For more details, you can refer to our extension guide.
Admin is allowed to use a smart mechanism to display products related to the main products' customer looking for by setting some rules and conditions from the backend admin panel. Using such flexible conditions' admin can determine what products they want to display and where to display these related products.
Along with this, the admin can also customize the product attributes and display related products on any other product page.
This module is easy to configure and allows the admin to display all the related products in the slider. Admin can set the limit on the number of related products to be displayed on the product.
Also, set an option of out of stock, so if this option is set to yes then out-of-stock products will not be displayed in the related products section.
Admin can use the tactic of displaying upsell or cross-sell products based on specified parameters to increase conversion rates, average order value and boost store sales.
Admin can even select the option on how to display these products like display of manually added products, replace manually added products, merge automatic and manually added products, bestsellers, the lowest price, the highest price, new products, etc.
If you're looking for an extension to prompt customers to buy from your brand and want to increase your sales & conversion rates, then go with the MageAnts Magento 2 related products' extension. If you need any help with Magento 2 extension, you can contact us or even hire our certified dedicated Magento 2 developers to help you with your Magento 2 store.