Promoting your brand online requires creativity and effective marketing strategies. Using a promotion banner slider can help you to effectively promote your brand with banner slider effectively without any hassle.

Banner slider is a great way to get more people to visit your website and increase traffic to your site. Banner slider allows you to choose images and text to display across your website. You can place banner sliders anywhere on your pages and change their appearance at any time.

In this blog, we will explain how can promotional banners boost your business? So what are you waiting for? Get started now and start promoting your brand online!

What is a Banner Slider on a Website?

Banner slider (simply called a banner) is a great tool for visual web design and marketing. A Banner Slider is a type of graphic presentation where the images are arranged vertically or horizontally, often with text below. It is a type of video slideshow where each item in the slideshow is represented by an image.

You can add different effects like animations, slideshows, and music, and you can play them automatically at set intervals. You could use them to tell a story and make a point.

Banner sliders are now a popular way of promoting websites. In fact, it's one of the best ways to make a webpage stand out. Many businesses use banner sliders to promote their business, products, or services online.

The Types of Banner Slider

1. Rotating banner image

The rotating banners are an effective way to keep visitors focused on your website. In this type of banner rotation, different images rotate at random intervals. You will need a separate browser tab/window in order to view each individual image.

2. Sliding banner

If you want to take advantage of the full width of your site's page, then a sliding banner might be perfect for you. A sliding banner remains stationary until it reaches the end of its animation sequence, at which point it slides back to the beginning.

3. Cursor-over slideshow banner

This banner type only displays a single image at a time. However, the visitor is able to interact with the image by clicking on it using their mouse cursor. Once they click on the desired image, the next image appears automatically.

4. Full-screen slideshow banner

Using a full-screen slideshow banner, the user can enjoy uninterrupted viewing. A full screen slideshow banner takes over the entire web page.

However, if you use this technique, make sure you provide a link that will allow users to return to the original page after viewing your banner.

5. Crossover banner slider

Crossover banner slider presents two different images side by side; however, once both animations reach their final position, they cross over to reveal the third image. Use this banner design if you want to present multiple messages to your audience.

6. Carousel banner slider

Carousel banner slider has three or more images displayed simultaneously. Each image changes when the visitor rolls their mouse wheel up or down.

7. Parallax banner slider

Parallax banner slider presents several different images at once, but these images move differently depending on where the viewer is looking. If you choose to create a parallax banner slider, be careful not to place any distracting objects between your moving images.

The Benefits Of Having A Banner Slider On Your Website

A banner slider is a great way to promote your company’s brand. In fact, banner sliders can be used to market almost any product or service. One of its advantages is that it is not only visually attractive and user-friendly, but it is also cost-effective, flexible, and simple to use. To put it simply, banner sliders are eye-catching, engaging, and easy to navigate. Let’s check the advantages of having a Banner Slider on your website:

1) Flexibility

First of all, banner sliders are highly customizable. You get complete freedom to choose images, backgrounds, colors, text, fonts, etc., according to your needs. This means that your banner slider will never look the same again. Not only that, you can add CTA, music, and many more features to make it even more unique.

2) Ease Of Use

Another advantage of using banner sliders is that it is extremely easy to create them. There are plenty of free tools online which allow you to design banners without any programming skills at all. All you need to do is select a template, upload a picture, and customize it per your requirements. Now, if you have no idea where to start, don't worry! We've got you covered.

3) Brand Awareness

When viewers land on your site, not only do they want to know what services you offer, but they also want to know who you are and what makes your company unique. As long as you have an image that clearly shows who you are, viewers can tell at first glance that your brand is special and different. Showing a slideshow of your products on your homepage gives prospective clients an opportunity to learn about your brand without being overwhelmed with tons of text and images.

4) Sales Conversion Rate

The sales conversion rate refers to how well you convert visitors into actual buyers. If you have a slide show on your homepage, then the chances are high that some or all of those visitors will click through to your landing pages where you sell your products or services. On the flip side, if you choose to show a standard slideshow instead of a banner slider, you stand to lose more traffic due to the extra steps involved.

5) Content Creation

A banner slider lets you showcase multiple images at once with ease. There’s no need to upload each individual photo separately or to manually move them around on your computer. Just drag and drop images onto your canvas,adjust the transition speed and preview the results. You can even add captions and titles to help create a more professional presentation.

How to Design & Use a Banner Slider in eCommerce Website

You should consider various factors before designing the banner slider. These things include the number of banners, time, target audience, color palette, position of the banner, etc.

The first thing you need to do is get enough information about the product. Try to make the best decision of choosing the right product.

Once you have chosen the product, then you need to know how many products you want to add to the sliders. Choose the appropriate size of images and the position where they will be shown.

The next step is the design of the background. Make sure that the design is attractive and attention-grabbing.

After designing the backgrounds, you should start giving some special effects to the images. When you start doing this, you don't need to worry about the color, contrast, and brightness of images. So, try to give the right amount of effects to the images.

Now comes the task of making the transition between the slides. You can use the transitions like fade, slide, flip and etc. It completely depends upon what kind of transition effect you want to show.

The last thing that you have to do is add text and choose the color of the text according to your choice. Also choose the font type and style.

You need to test the banner slider thoroughly. Create different kinds of variations at least 10 times. It is necessary to check the speed of loading, navigation, and interaction.

If you find any errors, then you can fix them immediately. Don't forget to check the spelling and grammar mistakes.

One of the most effective ways to increase traffic to your website is using a promotional banner slider. But keep in mind that everything should be done properly. Otherwise, it may lead to negative consequences as well.

Some other tips to consider while designing a banner slider:

1. Focus on Content

The first thing you want to consider when designing a banner slider for your site is what type of content you would like to show. You want to make sure that you're able to create a consistent look across all banners, including fonts, colors, and images. If you have different banners going to different sites, then it's best to use a template that allows you to change the colors, fonts, and even pictures easily.

2. Banner Size

Another tip about designing the banner slider is to make sure that you select the right size for your site. There are many banner sizes out there, and each one has its own pros and cons. A good thumb rule is to make sure that your banners aren't too big or small, but rather just the perfect fit for your site. The bigger they are, the harder they are to load, and the smaller they are, the easier it is for them to load.

3. Positioning

This tip will help give you some ideas about where exactly to place your banner slider. Try placing it in the top left corner of your page, or perhaps near the middle of your page. Make sure that you don't put it somewhere that might cause unnecessary trouble for visitors. Also, try not to place the slider anywhere near ads or any other distracting elements. If you put it in a good spot, then you'll have fewer problems and your visitors won't feel forced to scroll down.

4. Loading Time

The last tip for designing the banner slider involves how long it takes to load. If your site loads slowly, then it will affect your bounce rate, which could lead to lost revenue. So, if you do choose to add a banner slider to your site, ensure that the loading time isn't too slow.

Also check: How to Create Banner Slider in Magento 2 Programmatically

How To Add a Banner Slider in Your Magento eCommerce Store?

• Install Magento 2 banner slider extension by MageAnts and enable it from the configuration.
• You can create a slider from Content --> Banner slider --> Add new slider.
• You can set the slider configuration as per your requirement.
• Then you want to create a slide and assign this slide to a particular slider.
• Then you can copy the slider code and add code in any CMS pages
• Suppose you add code on the home page, then your slider is visible on the home page of the store.

Also, you can read the user guide for better understanding of this extension.

Recommended read:- Why Does Your E-Commerce Website Need An FAQ Page?

Conclusion:

Banner sliders are perfect for promoting products, brands, businesses, events, webinars, and much more. Whether you want to promote your product or any service, there's always a good chance that you'll find something useful here. So, let's start making amazing slides right away!

Website banner is the imagery that takes top billing on your homepage. So if you are still in doubt about how to use banner sliders for marketing your brand or want to create new website banner sliders, look no further,MageAnts is here to help!.