Why Does Your E-commerce Website Need an FAQ Page?
Have you ever wondered why merchants who sell their products through eCommerce websites often create a Frequently Asked Questions (FAQ) page? Why FAQ is important in the website? This article answers those questions and discusses the benefits of creating one.
The primary purpose of an FAQ page is to answer customer frequently asking questions related to your company, product, or service. An FAQ page helps customers navigate your website faster. In addition, having an FAQ page makes it easier for potential clients to contact you via phone, email, or social media platforms.
An FAQ page creates trust because prospective buyers know they can get accurate information about your products without visiting each individual product page. Furthermore, answering common questions shows that you care about your clients' satisfaction.
What Is A FAQ Page?
FAQ stands for “Frequently Asked Questions” and they are a great way to explain to your customers what their options are and how to use them.
The FAQ page is nothing but a section of your online store where you are allowed to build a page that includes the most common question, of course, the most common concerns that customers have along with the answers listed with it.
Merchants can write about the general issues about products, or we can say about business operations. So before customers directly contact you for any query, you have a chance to build such a FAQ page where most of the question has been solved by own as it will be the first point of contact for your customers.
FAQs are a basic need in any of the E-commerce sites as it clears many of the doubts of customers in terms of the product return policy, refund policy, shopping policy, or any other relatable issues.
Why FAQ Page is Important in the eCommerce Website?
FAQs are considered to be an important element of one's business. Why? Because it plays a big role in being the go-to page for your customers to learn more about your business and the services/products you offer.
Frequently asked questions are an important part of web content because it helps visitors find answers to the most common questions about a business and its products or services.
When a search engine needs precise answers and can find them in your content regarding user search queries, you have higher chances of ranking and attracting potential customers.
Benefits from Building an FAQ Page:
1. Will reduce time in repeating answers or questions from interested clients.
2. Provides good customer relations and experience.
3. Can help boost your sales & search engine optimization.
4. You will increase traffic to your website, gain exposure, and build relationships with potential customers.
5. An FAQ page can be useful when you want to communicate with people about a certain topic. If you have received feedback from clients about something they did not understand, then posting an answer to their question is a great way to address the issue.
6. Another advantage of having an FAQ page on your website is that it will allow you to keep track of frequently asked questions. By answering these questions, you will be able to improve the usability of your product by making it easier for potential buyers to find what they need.
7. Having an FAQ page also helps establish trust between the client and the brand. When visitors ask questions, you as the brand owner will know exactly who asked them. This means you will have a deeper connection with the customers. Being able to provide personalized service to a specific customer base is much more effective than providing generic information to everyone. Additionally, having a FAQ page on your website will ensure that any prospective buyer knows exactly what to expect before becoming a client.
Why is Your eCommerce Website Needs an FAQ Page?
There are many reasons why you should have an FAQ page on your ecommerce website, including:
1. Increase sales
Customers want answers before they buy, which means you need to provide clear information about your products. Use the FAQ page to answer questions such as: How long does product X take to ship? What shipping methods do I have? Do you offer free returns? If you don't have these answers clearly displayed on your site, customers may not get a good idea of the best option for them.
2. Improve customer service
A customer experience is important for the growth of any business and also helps to retain customers. There are many ways to improve eCommerce customer experience to foster brand loyalty. It's hard to tell if someone's having trouble purchasing something online if you're unable to help them. A FAQ page gives visitors the tools they need to contact you—and if there's no contact method listed, they'll assume you don't respond.
3. Reduce abandoned carts
When people are stuck trying to find answers on your site, they often abandon their carts. Adding clear and concise answers to frequently asked questions can reduce abandonment rates. By helping customers understand the process of shopping, you make it easier for them to complete their transactions.
4. Great For Organic Search
If you implement an SEO-compliant FAQ page on your eCommerce website, then there is no doubt that there will be an increase in website visibility and customer loyalty. Well-structured data, very well-written content with all the required keywords, internal links, and many other things help you to improve your website position in the organic search result.
5. Prevent duplicate content
If you list the same question twice on your site, it's confusing and annoying for potential buyers. Include a link to a FAQ page on your home page or landing pages, so users know where they can go for additional information. Customers will appreciate knowing that there are more resources available to them than just your homepage.
6. Help people search
Search engines are incredibly powerful tools, and they rely heavily on the information provided on your site. Having an FAQ page makes it easier for searchers to figure out what they're looking for. Provide solutions to commonly searched terms like "Where can I find XYZ?" or "How much does XYZ cost?".
How Do You Make Your FAQ Pages More SEO-Friendly?
1. Make sure it's well-written. Google loves content that's written well.
2. Add a "read more" link at least once per 100 words. Search engine bots love those, especially if they're linked directly to the rest of the document.
3. Use headings and subheadings. Headings make the text easier to read and digest. Subheadings help to break down the text into smaller chunks. Again, this makes the information more digestible.
4. Use bold, italics, and underline. This may seem obvious, but use these formatting tools liberally and frequently. Bolding is great for making headlines. Italics are best for adding emphasis. Underlining is best for hyperlinks.
5. Link out to relevant pages within your site. When people click on links within your site, they should be able to get what they need without leaving your website.
6. Update frequently. Don't let your content become stale. Stay current and keep things fresh.
7. Keep it simple! You want to keep reading and answering questions.
8. Make sure you have a clear call to action at the bottom of the FAQ page. That way, people know what to do if they have a question!
9. Have a contact form!
10. Add a footer with links to your website, and also include social links.
11. Include some information about your company/organization.
Are FAQ Pages Good For SEO?
Yes, absolutely FAQ (Frequently Asked Questions) pages are good for SEO. FAQs are an effective way to boost your site's search engine ranking. They're a great resource for answering questions and providing details about your products and services.
They are often useful, and if you've got lots of questions about your products/services, why not make some FAQs? Also, people love reading what others have asked before. So if you do a search query with a question mark at the end, you'll get a list of frequently asked questions. And those questions may help you answer others.
FAQ pages provide quick and concise answers to commonly asked questions. While they're helpful, they shouldn't become the primary focus of your page. Instead, try using them as a supplement to the rest of your content. They're a great way to keep visitors coming back, especially if you offer something unique.
Magento 2 FAQ extension by MageAnts will help store admin to keep their online stores more informative by adding and organizing FAQs in a systematic manner. Add and configure the FAQ page for eCommerce website to organize the FAQs and helps customers to get the required information or details easily.
Look at Some of the Best or Most Innovative FAQ Pages
1. WhatsApp
FAQ section by Whatsapp offers a great knowledge base for their customers and includes all the common and frequently asked questions that customers may have. It also includes easy-to-use search functionality and popular articles that have quick answers to customers’ questions.
2. Twitter
Twitter FAQ section is very well optimized and questions are also grouped & organized into different categories like Account, Use of Twitter, Rules & Policies, and Safety & Security for easy navigation. If you go through each question, then you will get to know how concise and clear content they have written on the FAQ page.
3. Netflix
Netflix has a most innovative and interactive list of FAQs. Being one of the largest on-demand video streaming companies, they’ve created a list of FAQs based on the country as it has customers across the globe.
4. Pinterest
The FAQ page by Pinterest has curated all the most common concerns of customers in one place about Pinterest, Ideas, Troubleshoot Issues, Pinterest Marketing, Privacy, Safely, Personalized Ads, etc. What we love about this FAQ page is that they have tried to answer for each device including Web, Android, and iOS.
5. Myntra
Myntra is one of the top fashion and apparel eCommerce websites. Though being an online marketplace, it has an organized, detailed, and long list of FAQs in a very efficient way.
Conclusion:
Still, there are online merchants and retailers who didn’t know the importance of the FAQ module. But let us inform you that if you use the FAQ feature on your store strategically, you will definitely find positive and effective results. Well organized, systematic, informative, and easy-to-navigate FAQ page will surely help in improving conversion rates, and customer relations, boosting sales, and many other benefits.
Make sure you provide relevant information, instead of any uncertain details, you can add the most common questions asked by customers along with the respective answers. For more details and queries related to the FAQ module, connect with MageAnts.
