Do you want to build an eCommerce site? If yes, then it is important to consider good design practices. Not only does it increase conversions, but it also helps improve your brand image.

Ecommerce websites are becoming more and more commonplace to shop. They allow you to sell your products or services at an affordable price. Many businesses even rely on eCommerce sites to bring in revenue.

Therefore, it becomes imperative to have a great-looking website to attract visitors and encourage them to convert into customers.

Here are some of the ecommerce website design best practices that you should follow to get a great-looking eCommerce site that converts well.

9 Important Ecommerce Website Design Best Practices & Tips in 2022

Along with the tips you should follow while designing your ecommerce site, you can go through the ecommerce website design examples we have added along with each section:

1. Use a Responsive Layout

The most obvious thing to do is use a responsive layout. You’ve probably heard someone talking about a “responsive web page”. A responsive design is just a way to make sure that a specific website looks good regardless of the device used to view it. With a responsive layout, you don’t have to worry if your site looks different depending on how big or small the screen is. So whether you’re using a desktop computer, laptop, tablet, mobile phone, or anything else, your site is always going to look great at whatever size it shows up.

In 2022, the worldwide mobile phones market share is 59.32%, while desktops and tablets are responsible for 38.46% and 2.23%. Make sure that your website is mobile responsive. If your site isn't fully responsive, then users may have trouble finding information, navigating your site, or simply completing tasks. To ensure your site looks good and loads fast for everyone, make sure it's responsive!

2. Include Social Media Buttons

Social media buttons are extremely useful tools for promoting a business online. Using social media to promote your business means that people can share your content on social networking sites. And not only that, they can leave reviews and ratings about your products as well. These are some of the best ways to improve your search engine results.

Social networks can help build brand awareness and increase traffic to your site. Because of Social Media popularity, there is a sizeable increase in the social commerce trends 2022 like social shopping, shoppable posts, UGC for marketing, and many more. Also, if we look at the social commerce statistics 2022, then the global social commerce market size was valued at $ 584.91 billion in 2021. So now you can say that social commerce is the future of online shopping and eCommerce.

Share buttons are a quick way to increase engagement. Buttons like Facebook Like, Twitter Tweet, Google+ +1, Pinterest Pin, LinkedIn Recommend, and Instagram can help spread the word about your business. And while these buttons aren't mandatory, we recommend adding at least two to each page.

Here are some ideas: Share buttons on the home page; Share buttons on individual pages (with links); Or simply put a button on your About page.

Source:- myntra

3. Easy Navigation Bar

If you’re looking for a clean and simple navigation menu, then you’ll love this next feature. Easy Navigation Bar is one of the best practices for ecommerce website design. Allowing your audience to navigate your website easily is vital. Having a clear and simple navigation menu gives your visitors confidence that they can get around your site without difficulty. The best thing about a navigation menu is that it doesn’t take up much space on your site. Most businesses tend to place it in between the header and footer of their homepage. If you prefer something a little fancier, then you could position it above the fold. You can add images and colours to spice up your navigation menu look.

Source:- H&M

4. Put the Right Call-to-Action

When someone goes to your website, he/she wants to know exactly what to do. So make sure that your homepage clearly states what the visitor should click to find out more information. Don’t make him read through pages and pages of text before finding the answer.

Let’s use Amazon as an example.

Amazon uses CTAs all over its site to make it easy for you to buy a product, browse further, or simply share with friends and family.

• What’s being offered is immediately clear.
• Potential objections are addressed right away: Customers can change their minds anytime or add more items to their basket.
• Bold, well-designed, and coloured CTAs in a highly visible location: The CTAs themselves are instantly obvious. They help drive more sales and increase conversions of your ecommerce website.

So make sure to use clear CTAs, and you’ll witness the stronger results.

5. Use SEO Best Practices

Search engine optimization (SEO) helps search engines understand your content and determine its relevance based on keywords. In other words, you want to write articles that rank highly in search results. There are many eCommerce SEO strategies, but here are some basic tips to get started:

• Write long, detailed titles for blog posts and web pages.
• Include targeted keywords in the text of articles and pages.
• Optimize image Alt tags.
• Integrate links back to relevant websites throughout your content.

6. Use High-Quality Images

Source:- apple

Images play an important role in increasing the visibility of your business online. When people visit your site, they look at the images first before moving on to reading any text. If they find the images interesting, then they may click over to read more about your company’s services. You can use images to highlight certain aspects of your product offering. However, not all types of images work well for all kinds of websites. Here are some things to keep in mind when selecting the right type of image for your site.

⦁ Image Resolution: The first thing you should consider is the size of your images. Images with low resolution appear pixelated or blurry. People often do not notice this problem until their visitors have zoomed in on the picture. High-resolution images provide sharp details and clear colours. When uploading images to your website, make sure you choose a file format that matches the size of the image.

⦁ Image File Format: You can save files in several different.jpg, JPEG, GIF, PNG, tif, BMP, and even SVG formats. Make sure you pick the correct file format for your web page design. The most popular choices are.jpg and.png. While many sites prefer only.jpg files, others accept both. In fact, GIF is the default choice of many graphic designers.

7. Clear Product Descriptions

Source:flipkart

A good product description is one that tells a prospective buyer what the product is, what it does, and who it’s for. It shouldn’t be long – ideally, no longer than 160 words. To increase the chances of getting people interested, write the description first and then fill in the blanks later. Keep in mind that the goal here isn’t to sell your product, but rather to give potential customers a better idea of what the product is.

8. Customer Care

Source:- snapdeal

In eCommerce websites, customer care is critical since it is a service provided to customers. In addition to being responsive, flexible, and scalable, the front end should be simple enough and informative enough. There are many things to consider regarding the ecommerce website design process.

Your visitors probably don’t have much time to research your business. They only have enough time to write down their email addresses and hit ‘send.’ So make sure that your website includes something like “Send us a message” or “Call us today” in contact forms at the bottom. If you’re not using a contact form, adding a simple link to your contact information would work as well.

9. Keep it Consistent

Source:- Malai

Last but not the least, keeping everything consistent is one of the tips included in the list of ecommerce design best practices. If you design websites for different types of businesses, take time to ensure that your colours, fonts, logo designs, and calls-to-actions remain uniform across the board. There’s nothing worse than coming across a website that’s hard to navigate because the colours and visuals were inconsistent throughout.

Recommended read:- 15 Important eCommerce Website Features

Wrapping Up

Designing an eCommerce website for your business is not an easy task - but now that you know the ecommerce website design best practices, you have everything you need to design your online eCommerce store. These ecommerce website design tips and best practices not only help in designing an attractive website, but also boost your website sales and conversion.

Are you looking for the best ecommerce website design services? Are you looking for an E-commerce website design company? If yes, then you are at the right place, contact us today!

We are a team of professionals who have experience in providing web development services and offering complete solutions to our clients across various industries. Our primary focus lies in developing robust websites that are appealing, user-friendly, and highly functional.