Did you know that now people can buy products directly from Instagram without even visiting your website or mobile application? That's right. So now Instagram is not just a social media platform but also an eCommerce platform. Just like the Facebook shop, you can now use Instagram Shop also to display your products for your target audience and customers.
Almost 130 million people tap on an Instagram Shopping post every month. Every business can use this amazing platform to showcase its product catalog and drive more sales. Additionally, influencers and the creator who partnered with some brands can use Instagram Shop to promote the brand products they partner with.
You can check more about the Magento 2 Instagram Integration extension for your Magento 2 store.
In this blog, we are going to list out some of the best Instagram shop tips that can be helpful to you while creating an Instagram shop. People can directly buy from your Instagram Shop based on the photos and videos. This blog not only helps newbies to build their Instagram store but also provides Tips for Instagram Store Owners of all types.
But first, let us define what Instagram Shop is and how you can set up an Instagram Shop.
An Instagram Shop is a powerful business tool that you can use to grow your sales. Instagram Shopping lets you tag your products in your posts and stories, and lets you use the swipe up in stories.
You can now tag posts with trending niche hashtags so that people who are searching for products can find them.
Let’s help you monetize your Instagram Feed with Shoppable Posts, tag your products on Instagram and update your feeds by tagging products.
Steps to set up Instagram Store:
So 2021 has thrown another curveball with a second lockdown.
We know this presents another huge challenge to so many businesses especially in the lead-up to the busiest shopping season of the year. With 89% of customers buying from a brand they follow on social media it is now more important than ever to make sure your social media is showing them what, and how, to buy!
Here are our tips for making sure your Instagram Shop is helping your customers to shop online:
Image source: fursty
Having a custom Instagram feed theme or aesthetic is one of the best ways to reflect your brand’s voice and style. A great look and feel help you to grow your account easily as it drives more followers. So make sure your Instagram posts are aligned with your Instagram Shop Theme. The images you post must match the overall aesthetic of your Instagram page. You have to edit the style, tone, filter, content, color, etc of your Insta Shopping post. The aim is to fit your shopping post with your feed. You can also use a visual Instagram planner or any preview app that helps you to preview the post before you add them to your Instagram feed.
Image source: golde
Create a perfect lookbook with Carousel posts using all the photoshoot images of your products. The amazing feature about the Carousel post is that you can add up to 10 different images and tag up to 20 products with them. So no doubt this is one of the best opportunities for you to showcase attractive images from your product shoot.
Using Carousel post, you can simply display your new collection or a launch campaign. So be ready to experiment with this feature of the Carousel post if you want to create a high converting shop on Instagram.
Using ads with product tags will not only drive more engagement to your products and shoppable content but also expand your reach because ads with product tags run in the explore or feed section which will directly maximize your product reach.
Many people make this avoidable mistake which might look very simple but broken links are more frustrating. Broken links not only stop buyers to make a quick purchase but also reduce your sales rate. Instagram tags help your buyers to purchase products quicker and without any glitches.
As we stated above, about 130 million people tap on the products tags every month while looking at the brands on Instagram. Product tags help you to easily highlight the products from your catalog. Whenever your audience taps on the product tag they will be directly redirected to a product detail page where customers can view the product’s details including price, images, description, etc.
Offering a great shopping experience to your customers will directly improve your business sales and conversion rates. This Instagram shop tip is one of the most essential ones that you must apply to your Insta store.
Image source: adidasoriginals
As Instagram is allowing us to add multiple products tags in one single image, it’s an opportunity to showcase your product collection easily. It’s great having multiple product tags but make sure you have placed them very well spaced and organized. Evenly spacing these product tags will make sure that they are not overlapping each other and not even obstructing the information of another tag.
In addition to this, if you are not able to fit all the product tags in a single image then you can do the below 2 things:
Instagram hashtags are still an effective way to get more eyes on your Instagram post in 2021.
It is found that Instagram posts with at least one hashtag get more engagement compared to the post without any hashtag. So if you want to grow your account then it’s worth creating a strong hashtag strategy for your business.
A perfect hashtag strategy will help you understand everything you need to know about using hashtags to get more followers, improve your engagement rate, and build a community around your business.
To make sure that your product is searchable you must use the description Instagram hashtags that will help you to get your product displayed within those followable or searchable hashtags. You need to optimize your Instagram post hashtags as the Instagram algorithm always pays attention to your Insta post.
Having a strong hashtag strategy not only helps you in gaining followers but also helps you to reach a wider audience. So check your hashtag analytics and try to get into the top results for a hashtag. You can also run hashtag-based promotions and campaigns.
Now brands are not limited to just calling to actions like swipe up and other CTAs in content. They can now drive traffic via Instagram stories using product tags and shopping stickers. Highlight and promote products from your catalog using product stickers in your Instagram stories.
Share the shopping post to your stories to engage more people because this is one of the great ways to boost your reach. You can also add product tags in your stories and the feed posts so that customers and audiences can take action. To create quick shopping content by adding products tags in the feed of Instagram stories.
One of the best ways to increase engagement on your posts is to add a CTA - “Call-to-Action” in your Instagram Captions so that customers will be encouraged to complete the action you have added there.
Strong CTA helps you a lot whether it’s commenting to participate in a contest, sign up for a newsletter, or clickable links in the bio. So make sure you should be clear with your call to CTAs because the direct CTA option helps your customers to understand clearly what you ask them to do.
In addition to the above CTA option of adding Call to action to Instagram text, you can also use another way to add CTA i.e. “Add CTA button” offered by Insta like Message, Email, Call, Book, Shop Now, Buy Now, etc.
Videos on Instagram are one of the best ways to display a demo of your product. Previously, people can only share product links in the description of the IGTV videos which can be clicked by the audience to open and direct to the link. But now shoppable products can be tagged directly using product tags.
Instagram has announced the shopping via Instagram reels and the IGTV in 2020. This way the Instagram app is adding new ways to discover products. For long videos, IGTV video is the best option as it helps to sell the product’s features, story, or brand easily all in one.
We have provided this list of Tips on Instagram Shop because we have known the importance of the Instagram Shopping Post. It not only helps your business to reach more audience but is also helpful in the below ways:
Instagram is one of the powerful platforms trending in the social media world. It’s all in one and go-to-place for video sharing, image sharing, and product sharing, with millions of daily users. A lot of browsing, post likes, post sharing, product clicks, and many more are handed out every day. It's your responsibility to do your part of the effort to scoop some of them.
There you have it - every tip that can help to start your business in the world of Instagram using Instagram Shop Tips and boosting your sales with Instagram.
From lookbooks, tags, stories, posts, CTA to tagging your products, you will now easily create a high converting Insta shop and offer a better shopping experience to your audience. Follow all the tips listed above and you can also browse more Tips on Instagram Shop online to have more sales for your online business.
So make sure you keep an eye on every growth and monitor all the right metrics to track your Instagram tips that are paying you off.