Here are a few reasons why websites need a custom checkout page.
Websites need to be able to convert as many visitors as possible into customers, and one of the ways they do this is by using a custom checkout page.
Magento 2 checkout success page makes it easier for users to complete a purchase on your website, and they can provide valuable feedback that can help you improve your website.
Web shopping is one of the most popular activities on the internet, and it’s only going to continue increasing in popularity.
- According to Statista, retail e-commerce sales amounted to approximately 5.2 trillion U.S. dollars worldwide in 2021. This figure is forecast to grow by 56 percent over the next years, reaching about 8.1 trillion dollars by 2026.
- Experts estimate that conversions can be increased by a whopping 35.62% by implementing the right checkout optimization strategies.
This means that if you want to compete in the market, you need to have a custom checkout page.
There are plenty of benefits to having a Magento 2 thank you page.
The Stunning Benefits of a Custom Checkout Page
Here are a few reasons why websites need a custom checkout page.
1. Better Security and Customer Experience
When customers visit a website, they want to feel safe and confident with their shopping. A custom checkout page provides a secure environment where customers can enter personal information like credit cards and addresses.
This page also lets customers know about the site's privacy policy and how the data will be used. In addition, a custom checkout page can improve customer recall by making the process simple and straightforward.
By ensuring that all transactions are processed securely and through authenticated channels, you will protect yourself from fraud and fraudulent activities on your website. This will help to build trust and confidence among customers, which in turn will lead to increased sales and brand loyalty.
2. Better Conversion Rates
When customers are able to complete the purchase process quickly and easily, it leads to greater conversions. A custom checkout page can help speed up the checkout process by automating common tasks such as filling out shipping information or submitting payment details.
This means that more sales can be made in less time, leading to improved bottom-line results for website owners.
When you have a custom checkout page, you can optimize it to improve the conversion rate on your website. This will help you to increase your site's revenue and increase the number of visitors that reach your sales page.
This is especially important for ecommerce websites, as organic traffic is vital for sustainable growth.
3. Higher ROI
Customers are more likely to visit your site again if they have had a great experience in the past. By providing a custom checkout page that is tailored to your specific audience, you can increase conversion rates while also reducing overall visitor costs.
This means that you will see an increase in profits without any additional marketing efforts or spending! In fact, according to one study, customer satisfaction surveys show that up to 82% of returns are due to positive experiences with a company's website during the checkout process!
4. Increased Loyalty and Customer Base
By creating an intuitive and easy-to-use checkout process, website owners can encourage increased loyalty among their customer base.
Not only will satisfied customers be more likely to recommend your site to their friends, but they may also start buying more products from the site in general! Additionally, customers who have a great experience when completing a purchase are much more likely to return later on when they need similar products or services.
5. To Reduce Costs Associated with Online Shopping
Too often, online shoppers are reluctant to complete a purchase because of the numerous fees that are associated with buying products online.
By implementing a custom checkout page, you can reduce these costs and make purchases more affordable for your customers.
6. To Decrease the Number of Returns that are Made
A poorly designed checkout process can lead to increased returns rates; this is because it is difficult for customers to understand and complete instructions correctly.
Creating a custom checkout page will make the purchasing process easier for customers, especially if you offer tutorial videos or step-by-step guides along with the purchase order form.
This will help them avoid any hiccups during their shopping experience, which consequently reduces return rates
7. To Reduce the Amount of Time People Spend on Your Website
Many people visit websites hoping to find a product that they can buy right away. If your checkout process is slow or difficult to use, people are likely to abandon your website before completing it.
A streamlined checkout process that is easy to navigate will encourage people to stay on your site and make a purchase.
Highlight Features of the Custom Checkout Success Page
Detailed Summary on the Order Success Page
With Magento 2 custom checkout success page, store owners can easily display the overall summary of the order on the Checkout Page. It includes order subtotal, product details, product images, shipping and billing details, payment method, etc.
Proving a detailed summary on the order success page helps customers to review and confirm all the order-related details they submitted during checkout.
Coupon Codes on Order Success Pages
To grab more customers, the admin can display coupon codes on the Checkout Success page and encourage customers to complete their purchases to get the coupon benefits.
Also, add the custom messages on coupons, set coupon code colour, set background image, add coupon code, and also specify the customer’s groups who will get the benefit of the created coupon.
Cross-Sell on Checkout Success Page
Add relevant items by adding a separate block of “Recommended Products” or “Related Products” to promote your products on the Thank-you page based on the products viewed by customers or based on their last purchase.
This helps customers to get the relevant or suggested products in one place and leads to a direct increase in sales. Admin can set suggests product type, set the number of products to display in the relevant products list, title, etc.
Customize the Checkout Success page
One of the major benefits of the Magento 2 Order Success Page extension is that the admin can customize and control the Order Success page easily from the backend admin panel. Page Customization includes Content, Page Title, Subtitle, and other blocks like Suggested Products, CMS, Order Summary, Coupon Codes, and Social Sharing.
Support Social Media
With the checkout success page Magento 2, customers can share orders with their friends via social networks.
The social media sharing feature makes the Checkout Success Page interactive and more live and reliable.
Also read:- Social Media Marketing Strategies For eCommerce Websites
Frontend View
Final Words
When it comes to online shopping, Why having a custom checkout page is essential.
- Custom checkout pages are more user-friendly.
- They are designed with the customer in mind, which means that they are easier to use and navigate.
- Once your visitor has filled out all the necessary information, they will be directed to the payment page.
- Custom checkout pages make it easier for users to complete a purchase on your website.
- Custom checkout pages provide valuable feedback that can help you improve your website.
- Customer satisfaction is paramount when it comes to online shopping, and a custom checkout page can help increase this level dramatically.
Customer conversion rates are high when users have a good experience with the checkout process.
This is because conversion rates factor in everything from customer satisfaction rating down to how easy it is for them to find the product they are looking for on your website again afterward.
For more details, you can check out our extension page and also connect with our Magento developers for your queries.
