What is Magento 2?
Magento is an open source platform. Magento 1 was the first of its version for online stores, which served well for around 8 years.
But with the growing online user base, the need for business growth with better performance became a necessity which was not so easily met by the use of Magento 1.
And so in 2015, Magento 2 was released as its successor to meet the rising demands of the businesses.
Thus Magento 2 is the latest version of the e-commerce software from the Magento family which aims in improving the speed and performance provided by various other high-level features and thus improving conversion rates for the online stores.
Why Magento 2?
Magento 2 is the best possible shopping cart solution for your businesses. It offers a wide range of flexible tools that make it a better platform for your online stores.
With the use of Magento 2, you can manage your store’s looks, content and functionalities with very much ease.
Following are a few of the detailed points which would help you in determining why Magento 2 is better and convenient as an option for e-commerce platform:
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1. Advanced Scalability and Performance
As compared to Magento 1, it is proven that Magento 2 works 20% faster on an average. The use of Ajax makes it convenient for users to add items to the cart without the page being reloaded.
Also, the feature of full-page caching built into the platform has proven to load pages a lot faster thus making it scalable for even large scale business.
2. Easier Checkout Process
In Magento 2, the checkout process now consists of only two easy steps thus helping customers with a better shopping experience and reducing cart abandonment.
It offers options for guest checkouts as well without the need for login and registration.
Moreover, the shipping rates are loaded dynamically once the customer enters their address for delivery.
As compared to Magento 1 which had a 6 step process, it is bound to increase conversion rate by the use of Magento 2.
3. Highly compatible
With Magento 2 it is quite a lot easier to integrate third-party tools and other popular Magento 2 extensions such as payment gateways like Paypal and Braintree, to have better functionality for your store.
It offers compatibility with various PHP frameworks, different databases, web and cloud services thus making it a hassle-free application for magento development.
4. Better Admin interface
The admin interface in Magento 2 is more user-friendly and easy to use.
It is highly customizable and designed in a way to enable admins for easy accessibility of important information and easy management of products.
Thus it helps reduce time in managing a store online and proves to be quite beneficial.
All in all, Magento 2 provides powerful features to achieve advanced marketing, SEO and catalogue-management needs easily.
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Magento Community Edition and Magento Enterprise Edition
Based on the needs and requirements of the business, Magento 2 provides two distinct editions for usage; one is the Magento 2 Open Source (previously known as Magento 2 Community Edition) and the other one is Magento 2 Commerce (previously known as Magento 2 Enterprise Edition).
Magento Community Edition
Magento Community Edition is an open source e-commerce platform which anyone can use to build an online store easily.
Because it’s open source it could be modified in the way users want to achieve their business requirements.
It’s a perfect platform for small scaled businesses where the user can experiment and learn while building an online store.
Magento Enterprise Edition
Magento Enterprise Edition is a paid version of Magento.
In comparison to Community edition, It provides advanced features and more customizable options.
The subscribers of this edition get full support from the Magneto team and also get additional benefits of security and special updates.
It is mostly used by large scale businesses who believe community edition is not enough to meet their business requirements.
Out of the two, which one to choose for your business lies in knowing what functionalities do you want and at what stage is your business currently on.
Moreover, for both the editions there is an additional advantage of being able to use Magento Extension marketplace for enhancing the functionality of your store.
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Wrapping Up!
Magento 2 is the perfect solution for any e-commerce merchant to run their business with ease and efficiency and thus boost sales and improve conversion rates and revenue for the stores.
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