When a new customer registers on your Magento 2 store, that's a moment worth knowing about in real time — a chance for a quick welcome, a follow-up, or just keeping an eye on who's signing up. The catch: Magento 2 sends a welcome email to the customer by default, but it never notifies the admin that a registration happened.
You can close that gap without writing any code using the Admin Email Notification extension by MageAnts, which sends an email to one or more admin addresses every time a customer registers. This article walks through how to set it up.
Follow the steps below to enable new customer registration notifications for admins:
Step 1: Open the Extension Configuration
After installing the extension, go to Stores → Configuration → Mageants → Admin Email Notification. You'll see the different events for which admin notifications can be enabled — we'll focus on new customer registration.
Step 2: Configure New Customer Registration Notifications
In this section, configure the following settings:
- Enable: Set to Yes to turn on admin notifications when a new customer registers.
- Email Template: Choose the template for the notification. The default is New Customer Registration Template (Default); you can also pick any existing template from the dropdown. To use your own, create one under Marketing → Email Templates and it will appear here automatically.
- Email Receiver: Enter the admin address(es) that should receive the notification. For multiple recipients, separate them with commas — for example, admin@abc.com,admin1@abc.com.
Once you've filled these in, save the configuration and test it by registering a customer. You should receive an email containing the new customer's name and email address — its exact appearance depends on the template you selected.
Step 3: What the Admin Receives
From now on, every new registration lands as an email in the admin inbox you configured — no need to keep reloading the admin panel to catch new sign-ups. Here's an example of the notification an admin receives after a customer registers:
Conclusion
With a few settings, the Admin Email Notification extension gives store admins timely alerts for every new customer registration — so you can follow up while interest is fresh instead of discovering sign-ups hours later in the customer grid. One practical tip after setup: send a test registration and check that the notification isn't landing in spam; if it is, make sure your store's sender email is properly configured (and ideally SPF/DKIM-aligned) so alerts always reach the inbox. Beyond registrations, the same extension can notify admins on other store events too — worth exploring once this one's running.
