Nowadays, there are more than 2 billion online shoppers worldwide. That's impressive! And the number is only increasing.
In fact, more and more offline businesses are converting into online stores, which gives them a wider reach.
But you probably noticed that on the one hand, everyone's moving towards online businesses, while on the other hand, there's a lot of competition among these online stores.
Every online business is trying to attract new customers to their online store and also keep the existing ones.
To do this, Magento-based online stores are investing in extensions that add many features and functionality to improve their appearance, which ultimately increases sales and makes their eCommerce store more attractive. All of these enhancements lead to better conversion rates.
If you want to go beyond this functionality and want to add extra features, then you will need to hire a Magento 2 developers to provide that additional functionality. For example, adding secure and safe online payments to an eCommerce store can be really costly.
The security implications of handling financial data mean that you have to be very careful with the solution that you develop.
This article will look at the benefits of using Magento 2 extensions. First, we will understand the meaning of Magento 2 extensions.
What is Magento 2 Extensions?
Extensions are code modules that can be added to a Magento 2 store to provide additional functionality. They can be designed to enhance the power of the platform or to improve the customer experience.
Magento 2 Extensions offer unique functionality and features to your store that you can't find in the Magento built-in functionality.
With Magento 2, merchants have access to a wide range of extensions that give them more control and customizability over their online stores. Extensions let you extend Magento's platform to add new features and capabilities not found in the base product.
There are many extensions available, and you can find them by searching for “Magento 2 extension” on Google, or by browsing the Magento 2 Marketplace.
The Benefits of Magento 2 Extensions for Your eCommerce Store
Magento 2 is an eCommerce platform that has gained a lot of popularity in the past few years.
It offers a great platform for developing high-quality stores, and there are many extensions available that can be used to improve your store’s functionality and performance.
Let’s dig into What are the benefits of Magento 2 extensions?
1) On Time Delivery & Tracking
As your e-commerce platform grows, you will start to receive more orders. You must put in place measures that will ensure that your products are delivered to the end consumer in a good time.
Tracking your products manually is no longer possible. You also no longer have to send emails to your customers and inform them of the progress of shipping.
Using extensions, such as Magento 2 Delivery Date , will create efficiency and ensure customer satisfaction. The customer has the option to schedule a preferred delivery date and time slot to pick up their orders.
Administrators can add customize delivery intervals, monitor the delivery process remotely, and manage delivery dates and time slots.
Along with this, merchants can also display the estimated delivery dates & times of products using Magento 2 Estimated Delivery Date Extension.
2) Security And Protection
Website security is essential. To prevent hackers and cyberattacks from accessing sensitive information or confidential data.
One of the best choices for enhancing security is to have a customized extension explicitly created for the website by the Magento development company that ensures the utmost satisfaction and offers protection from security threats.
Extensions like Magento 2 Security Suite, and Magento 2 Google Invisible Recaptcha allow you to offer safe and secure online shopping on your website.
3) Social Media Integration
For growing your business online, social media is one of the most powerful tools.
It allows you to build your brand, interact with customers, and increase awareness among them about your products or services.
Another benefit of Magento 2 extensions is social media integration. This is a great way to increase customer engagement.
Not only will this help you build relationships with your current customers, but it will also attract new ones. Furthermore, by tracking the performance of your social media pages on your website, you can take steps to improve them.
You can use Magento 2 Instagram integration extension to integrate your business Instagram account into your Magento ecommerce store.
4) Increase Conversion Rates
A high conversion rate means that a huge number of website visitors are taking action on your website.
This could mean filling out a contact form, making an online purchase, or signing up for your newsletter.
To increase your conversion rates, you'll need to optimize your site for conversions and provide clear calls to action.
You may need a wide range of extensions and tools to get the job done. This includes extensions for custom forms and contact pages, shopping carts, social media sharing buttons, subscription boxes, and more.
Once you have installed the Contact Form extension, you can use it to create multiple contact forms for different pages on your site.
You can also use the extension to customize and add contact forms to any post or page.
5) Meet your Changing Requirements
It can be difficult to determine all of your future needs when developing a website. Business requirements can change over time, and as your website gains popularity, you may wish to add an email newsletter.
Later on, you may want to add a social login feature to your website and make it easy for customers to sign up. Rather than having to hire a developer, you can simply use a Magento extension that provides email marketing.
One of the major benefits of the Magento 2 extensions is that they allow you to add features as required—without needing to completely overhaul your website. With the extension, you can make significant changes such as adding a new functionality quickly and at a comparatively low cost.
6) Improve the User Experience
In order to keep customers coming back, it’s essential that they have a positive shopping experience from start to finish on your website.
Integrated features like product filters make it easy for customers to find what they’re looking for while reducing input time during checkout processes.
You've already invested considerable time and resources in your Magento 2 site.
Why not take advantage of Magento 2 extensions and make your site even more powerful? Here are some of the other benefits:
- They can help you to address specific issues that you face in your business, such as increased sales or improved customer retention rates. Check some best customer retention strategies to retain customers in retail.
- They make it easier for you to keep up with changing technology trends, and they can ensure that your website looks polished and professional.
- They can automate certain tasks, so you save time and effort while still providing excellent customer service.
- They make it possible for you to offer unique product features that your customers may find appealing.
Final Words
Extensions are a great way to make your site more user-friendly, efficient, and secure. Several benefits can come from using Magento 2 Extensions.
Some of these benefits include the option to add new features, improve performance, enhance security, added convenience, increased productivity, and improved sales. By having access to additional features and functions, your business can reach new heights in terms of efficiency and profitability.
So if you're looking for ways to improve your store or boost its performance, extensions are a great option for you.
There are many great extensions available for Magento 2, so it’s important to choose the right ones for your specific needs to get the benefits.
