Nowadays, the world's entire marketplace has moved online.
Every commodity under the sun you can think about is available online. Every product is just a click away, from groceries to electronic gadgets to beauty products.
The popularity of eCommerce websites has dramatically increased during the pandemic.
As the world went into lockdown and people were forced to live indoors at all times, we became increasingly reliant on eCommerce platforms to meet our daily requirements.
The best part about eCommerce platforms is that it allows users to order virtually anything from the comfort of their homes.
People are finding it increasingly more convenient than traditional physical marketplaces.
But this popularity can have a potential downside, especially for business owners.
It is becoming extremely competitive every day to make your platform stand out amongst millions of websites.
Everyone is vying for the client's attention, and everyone wants to be at the top of the search page.
So, if you intend to drive more traffic to your eCommerce platform, you must invest in proper SEO Trends for Ecommerce.
What exactly is SEO, and how does it work for eCommerce platforms?
Nowadays, visibility has become a vital deciding factor on how successful your eCommerce platform will be.
You risk getting lost in the sea of websites already there on Google's search results, and here is where SEO comes to your rescue.
When you build an eCommerce platform that is SEO optimized, you have a better chance of ranking on Google, and people click on your website.
SEO optimization makes it easier to generate leads and conversions, and SEO optimization is a boon for business owners looking to expand their presence online.
6 Top SEO Trends For Ecommerce in 2023
When it comes to SEO optimization, you want to stay at the top of your game.
So, it becomes essential to know about the latest E-Commerce SEO Trends For 2023. Here are the most popular 6 SEO trends for ecommerce in 2023.
⦁ Incorporating videos to boost traffic:
SEO for eCommerce platforms is more than strategic use of keywords. Nobody likes to read a generic blog post with only text and no graphics.
Clients these days are looking for a great experience from a particular website they are visiting.
So, incorporating short videos of what you do has become an essential aspect of success.
Google ranks those websites that elevate their content with exciting clips and videos.
They tend to hold your clients' attention better, and the more time users spend on your website, the higher your website will rank in search results.
⦁ Featured snippets will increase traffic:
When a searcher types in a query on the Google search bar, featured snippets come up at the top of the page to answer the searcher's question. A searcher can look at the featured snippet without having to visit the website.
Having clear, short answers to commonly asked questions will help your website rank at the top on Google. The Google search engine usually looks for and selects the website that gives the best answer to a searchers' query.
⦁ A Secure website:
With the rapid digitalization all around us, the risk of online frauds and scams have also gone up drastically.
Often, a client's priority when visiting a particular website is to be safe on the platform.
They will usually look out for the secure green sign before your website's address or the HTTPS that guarantees your website security.
They will quickly leave your platform if they feel unsafe or feel that their identity has been compromised, drastically lowering your chances of being discovered.
If you have a Magento website and secure it from spammers and cyber-attacks, then read some Magento security tips and protect your website data.
⦁ Artificial Intelligence is here to stay:
Artificial intelligence is already quite popular and has completely taken over the internet because of its ability to create a unique and personalized experience for every user.
Google has already started using AI to improve search results.
Artificial Intelligence can instantly recognize a good article, classifies these web pages and determines its ranking on the search page.
Also Read:- How To Use Artificial Intelligence In Magento To Grow Your Store
⦁ Content is king:
Simply strategically placing keywords will not ensure good traffic to your website.
Google keeps a tab of the time users spend on your web page, which is indicative of whether they find your content to be helpful.
So, being specific about the things you upload on your website and providing exact answers to clients' queries will help your website rank top on the search results.
⦁ Web pages for mobile devices:
Studies show that people are spending more time on their mobile phones now than ever.
When the pandemic restricted us indoors, our mobile phones became our best friends.
Thus, it is common sense that potential customers will first come across your website on their mobile phones, then on a desktop.
Optimizing your website for mobile phones and making sure that it loads faster is key to increasing traffic.
Some strategies to expand your online presence.
Now that you are well aware of the E-Commerce SEO Trends For 2023 look at how you can use these trends to your benefit and help your website grow and attract more clients.
- Using exact keywords: Do thorough keyword research using several online tools. Make sure to understand what internet users are looking for on the internet. This is important if you want to deliver valuable content to clients. Once you have done the relevant research, tailor your content according to these search results and keywords.
- User intent should be prioritized: Google prefers those web pages that provide exact answers to users' queries. Optimizing and matching your keywords with what users are looking for on the internet will help your website be at the top of search results.
Ensuring that you create unique content: When you put up unique content on your website, Google ranks you higher on search results. Ensure that the content on your website is relevant and free from plagiarism and solves an issue that a user might have.
Apart from high-quality blog posts, you can also put up interactive quizzes on your platform to attract more clients and understand customer preferences.
Using a powerful quiz builder tool, you can easily create engaging quizzes that not only entertain your audience but also provide valuable insights into their preferences and interests.
- Optimizing video and voice search content: As mentioned earlier, including videos in your blog post and website makes you rank higher on Google. Make sure to include a relevant video into your content strategically so that if a user is looking specifically for that video, they land on your website.
Voice search is trending now, and it is here to stay. Users these days are also leaning towards voice search because it is easier and more convenient. Keeping this preference in mind, your website must have the feature of voice searching. The best solution is using voice search in ecommerce stores for a better shopping experience and productivity.
- Preventing the presence of duplicate content: Duplicate content can spell disaster for your website, as they tend to confuse search engines. If your platform offers faceted product search, you might have some duplicate content on your website. Make sure to keep the duplicate content to as less as possible.
- Leveraging social proof: When we as customers go online to shop, we first look for reviews when something catches our eyes. As a business owner, you can leverage this trait of customer behaviour to your advantage.
You can offer special privileges and coupon codes to clients who leave a review of a product they bought from your website. This will give your website more credibility and show that you value customer feedback.
- A User-friendly interface: Building a website that visitors find comfortable to navigate is still considered among the best practices to drive more traffic to your webpage. This is as important as SEO optimization. So, make sure that you build a minimal, clutter-free webpage that lets users find what they are looking for the moment they arrive.
- Prioritize mobile shoppers: People spend a considerable chunk of their day glued to their phones. Your website will thus have an extra edge over competitors if you optimize it for mobile devices. Your visitors should be able to navigate and make a purchase without any hassle on your website.
The Bottom Line
It is highly improbable that we will be well-versed with all possible SEO trends at all times.
Google is a dynamic search engine that constantly comes up with new SEO trends, and it is a good idea to keep ourselves updated so that we are at the top of our games.
However, if you have just started, the world of SEO and algorithms can be pretty confusing and difficult to understand.
The trends mentioned above about SEO are here to stay and can be an excellent place to start if you are entirely unaware of SEO trends.
