How to Create a Gift Card in Magento 2 Website? (5 Steps)

Gift cards have become a mainstay of modern ecommerce tactics. They provide consumers with convenience and store owners with steady income.

Gift card features may greatly improve user experience and sales potential for your Magento 2 website, whether you're conducting a seasonal campaign, providing a free gift, or supporting a multi vendor marketplace.

This guide will walk you through how to create a gift card in Magento 2 and how to make the most of this feature to improve the functionality of your store.

Default Magento 2 Gift Card Functionality: Is It Available?

By default, Magento 2 Open Source does not include gift card functionality.

To enable this feature, you have two options:

Upgrade to Magento Commerce (Adobe Commerce), which offers native gift card support.
Use a Magento 2 Gift Card extension, a more cost effective choice for many businesses.

Let’s explore how to enable gift cards using an extension.

Choosing the Right Gift Card Extension for Magento 2

To create a gift card in Magento 2, you’ll need a reliable gift card extension for Magento.

Look for an extension that includes:

Customizable card templates
Fixed, variable, or dropdown card values
Email and physical delivery options
Compatibility with multi vendor environments
Easy configuration from the Admin panel

How to Create Gift Card in Magento 2 Using an Extension

Let’s walk through the step-by-step process of how to create a gift card using a Magento 2 extension.

We’ll use the MageAnts’s Gift Card module as an example, though steps will be similar for other extensions.

Step #1: Install the Gift Card Extension

You can install the extension manually or using COMMAND Line.

For example:

Step 1.1:

Download the extension and unzip it.

Step 1.2:

Upload it to the code directory in your magento installation’s app directory. If the code directory does not exist then create.

Step 1.3:

Disable the cache under System → Cache Management.

Step 1.4:

Enter the following at the command line:

php bin/magento setup:upgrade

php bin/magento setup:static-content:deploy

Step 1.5:

Once you complete the above steps log out and log in back to the admin panel and switch to Stores → Configuration → Mageants → Gift card, the module will be displayed in the admin panel.

Step 2: Configure the Extension

Go to: Stores > Configuration > MageAnts > Gift Card

Key configuration options include:

Enable/Disable the gift card functionality
Set gift card code patterns (e.g., GC-####-2025)
Expiration period (e.g., 6 months)
Notification settings for email alerts
Allow usage with discounts or free gift promotions

Set up these options according to your store strategy.

Step 3: Create a New Gift Card Product

To create gift card in Magento 2, go to: Catalog > Products > Add Product > Gift Card

Here’s how to fill in the product details:

Product Name: e.g., “$50 Gift Card”
SKU: Unique identifier
Gift Card Type: Choose Virtual, Physical, or Combined
Price Type: Fixed, dropdown, or range
Card Value: Set fixed amounts or allow customer defined value
Template Selection: Upload custom card designs
Email Settings: Enable sending to recipient via email
Delivery Date: Allow customer to choose when the card is sent

Once complete, click Save.

Your gift card product is now live on the storefront!

Step 4: Customize Gift Card Email Templates (Optional)

Magento allows you to edit the gift card email content to match your brand tone.

Navigate to: Marketing > Email Templates > Add New Template

Load the default gift card email and customize:

Sender name & email
Greeting and instructions
Card value and redemption steps

Step 5: Enable Gift Card Usage at Checkout

Make sure customers can apply their gift card code during checkout: Stores > Configuration > Sales > Payment Methods > Gift Card

Enable for checkout
Set the priority of usage
Allow partial payments using gift cards

Test the checkout process to confirm everything works.

Using Gift Cards as a Free Gift Promotion

Want to run a free gift campaign using gift cards? Great idea!

Here’s how:

Set a shopping cart price rule:
Go to Marketing > Cart Price Rules > Add New Rule
Configure rule conditions:
- If order subtotal is above $100
- Or customer group is VIP
Choose action:
- “Add gift card product to cart with 100% discount”
Save and activate rule.

This approach is perfect for holiday campaigns, first time purchases, or customer loyalty rewards.

Check out: Free Gift for Magento 2

How Gift Cards Work in Multi Vendor Setups

In a multi vendor Magento 2 store, managing gift cards requires a bit more planning:

Ensure the extension allows vendor specific gift cards
Assign gift card SKUs to individual vendors
Track redemptions by vendor
Offer separate reporting dashboards

Some extensions offer advanced features like revenue sharing and vendor level email templates, making your operations more streamlined.

Further Reading: How Free Gift Campaigns Can Boost Magento Sales

Best Practices for Gift Cards in Magento 2

Follow these tips to make your gift card strategy a success:

#1. Use Eye Catching Designs

Gift cards are visual! Offer multiple templates for different occasions.

#2. Promote Across Channels

Feature your gift cards on the homepage, email newsletters, and social media.

#3. Offer Flexible Amounts

Let customers choose values for maximum personalization.

#4. Combine with Other Offers

Use gift cards as incentives in your loyalty programs or referral campaigns.

#5. Highlight During Holidays

Run seasonal promotions and create holiday-themed cards.

Final Thoughts

Magento 2 doesn’t offer gift card functionality out of the box in its open source version, but with the right gift card extension Magento module, you can implement this high converting feature quickly and effectively.

Now that you know how to create gift card in Magento 2, you’re well equipped to launch your own card system, whether it’s for virtual use, physical delivery, or promotional free gift campaigns.

Ready to Enhance Your Magento Store?

Looking to implement a gift card system or need help choosing the right card extension for your business?

Our Magento experts at MageAnts are here to help you integrate, customize, and scale your e-commerce features, whether you're running a single brand or a full fledged multi vendor marketplace.