As an online merchant, no matter how many tricks and strategies you map out to develop your eCommerce store, we believe that your primary goal must be to boost sales for Magento 2. In order to achieve this goal, you have to track and analyze your store performance and apply various strategies and approaches like loyalty programs, marketing campaigns, sales promotions, reducing cart abandonment, increasing conversion rates, etc. For each approach, you might need some specific tools and tactics to manage.
In this article, we will go through the various tips to boost sales in Magento 2. All these effective tips are practical and easy to conduct and apply to your Magento 2 Store.
In reality, there are a lot of Magento 2 boost sales tactics for your eCommerce website. Every business is unique in its own way and these tips & tricks are generated based on the business needs and current trends. For example, social media strategy will help you to reach more audiences as social media is considered one of the best platforms to grow business.
Now let’s take a closer look at the top 7 different ways to boost sales in Magento 2.
According to the 13th annual Accenture Strategy Global Consumer Pulse Research report by Accenture, due to poor personalization and lack of trust 41% of consumers switched the companies and U.S. organizations have lost $756 billion.
Do you know what eCommerce personalization is? It means that merchants will display the offers, content, product recommendations, and other relevant data based on customers’ previous actions on your website and their data collected. As per stats, 48% of consumers would like to spend more when the experience is personalized and 74% of people get frustrated when websites show them irrelevant content.
As you can see from the figures, improving customers’ personalized experience will not only encourage them to buy more and more but also help to boost sales of your Magento store. So to advance your relationship with customers, offering a personalized experience will be a winning strategy. It must be clear now that personalization will help you to improve customers’ shopping experience.
Tip: Merchants can display related products or frequently bought products to suggest to customers the relevant products to encourage them to purchase more. This will help customers to get the related products in one place and no need to browse the whole site for that.
Tool: You can use MageAnts Magento 2 Frequently Bought Together Extension to drive traffic and sales on the website and also increase conversion rates.
There is no such customer who doesn’t love to get discounts, free gifts, or free shipping on their orders. So offering attractive benefits to your customers is one of the smartest marketing strategies and a tip to boost sales. About 67% of loyal customers tend to spend more as per the Thanx report.
Around 88% of survey participants have stated that they have used coupons for shopping in 2020 as per Statista report. This means that the majority of customers are looking for good deals, attractive discounts, and free gifts. As per Barilliance, 73% of consumers are expecting free shipping in the checkout, and 93% of buyers are encouraged to buy more online.
Tip: Offer free gifts on product purchases and run loyalty programs to retain customers and boost sales.
Tool:Magento 2 Free Gift Extension allows merchants to offer free gifts on their purchase which will be added to their cart automatically.
Tip: Offer free shipping to your customers by displaying an eye-catching bar that displays the progress of reaching a threshold limit of claiming free shipping on purchase.
Tool: Add Magento 2 Free Shipping Bar to display tempting offers to customers like free shipping on minimum cart value and increase sales of your Magento store.
A very commonly used tip to boost sales is offering products recommendations and displaying up-sell and cross-sell products to your customers. Displaying Upselling and cross-selling products encourages customers to purchase more because suggested products might meet their demand.
Upselling is an act where you can encourage customers to purchase more premium products instead of the ones they have ordered. Meanwhile, cross-selling is when you try to suggest to them the relevant and related products. As per McKinsey, cross-selling techniques increase sales by 20% and profit by 30%.
Tip: You should keep in mind that you need to fully understand the demands of your customers based on their search history and previous purchases before launching the up-selling and cross-selling campaigns. This is a key factor for this tip to be successful.
Tool: To make sure that your upselling and cross-selling will give the best results, consider the Magento 2 Automatic Related Products.
Tip: Another tip is to display the products that other customers bought or viewed similar to the product buyer is looking for.
Tool: Provide suggestions and show products that other customers bought with Magento 2 Who Bought this also Bought.
Never take social media presence for granted if you are wondering how to boost sales online of your Magento 2 store. Active social media users reached 3.6 billion people worldwide and are expected to reach 4.41 billion by 2025. On average, people are spending 2.5 hours a day on social media daily and this time is enough for Magento 2 store owners to gain a lot of attention from the target audience.
Additionally, people also search for real reviews on social media platforms, and as per stats buyers who check product reviews on social media channels show conversion rates up to 133%.
Merchants are now using every channel to reach customers, including social media. Merchants can even improve customer relationships with the help of social media platforms and it is one of the best ways to boost sales in the long term. Even customers also trust brands that have a social presence and social proof.
This is one of the other tips in the list which is based on the approach of enhancing the customer’s shopping experience. Optimizing the order process and offering simple checkout to customers is one of the fundamental ways to boost customer experience.
As per stats, 18% of shoppers have abandoned an order due to a complicated checkout process. So when the order process is optimized and a smooth checkout process helps buyers to search for the products easily, quickly add them to the cart, and complete the checkout steps easily by making a payment.
Tip: Fasten your ordering process by optimizing the steps of order and making the process easy and convenient for customers.
Tool: Optimize the order process for your Magento 2 store using MageAnts Magento 2 Quick Order Extension
Tip: Display an appealing and easy-to-understand Checkout Success Page to attract customers’ attention.
Tool: Magento 2 Checkout Success Page allows to control the Thank You page by adding different elements on the page to display order details.
Tip: Make it simple for customers to create a wishlist, instead of funneling them into a shopping cart and allow them with an option to buy later. This will help you in reducing the abandonment rates, and also customers can save the products on the wishlist for later purchase.
Tool: Reduce shopping cart abandonment using Magento 2 Multiple Wishlists and allow customers to plan their purchases in advance. This will help you to get more sales for your Magento 2 store.
User-Generated Content is one of the hot topics and an incredibly effective marketing strategy. According to the Stackla Survey, 79% of consumers agreed that UGC plays a key role in their purchasing decision.
User-Generated Content refers to the content created by the consumers such as uploading products photos as a review, ratings, and comments which are promoted by brands. Such reviews increase visibility and trust with potential customers.
Tip: Add a question and answer section which can solve the doubts of customers and answer the questions raised in their minds regarding your brand, products, customer support, etc.
Tool:Magento 2 FAQs is the best module to display the frequently asked questions along with the respective answers. Customers can easily browse and understand the questions that might be asked by other customers frequently.
Tip: Display and promote the reviews and ratings added by other customers to attract and engage more customers.
Tool: Magento 2 Product Reviews allows customers to express their product reviews and satisfaction with the purchased products.
If just displaying a product online doesn’t work you need to offer something more that can encourage customers to make a decision and complete the purchase. After receiving a promotional product from the brands, 82% of people have accepted that those brands have a more favorable impression. 88% of shoppers agreed that they always want to have good deals by using discount codes and coupons.
To have successful sales promotions and campaigns, you need to look at these promotions as easy to understand and more appealing. Also, make sure that you prepare a promotion in such a way with real-time calculations so that customers tend to use multiple promotions in a single transaction.
Tip: Offer great promotions or deals on a daily basis to attract customers and increase conversion rates.
Tool:Use Magento 2 Daily Deals to display exclusive offers and deals on the homepage of your website.
Tip:Offer your customers coupon codes or discount codes which they can apply at the time of checkout to avail the discounted price.
Tool:Magento 2 Multiple Coupons is one of the best tools to treat your loyal customers with multiple coupons on some special occasion.
Tip: Offering Gift Cards to customers so that they can purchase the same for their loved ones is one of the great ways to promote your brand as they can reach more audiences.
Tool: Magento 2 Gift Card allows store owners to create unlimited gift vouchers and customers can buy them & send the same to family or friends via email.
When it comes to increasing sales, the above tips will help you to Boost Sales in Magento 2. There are numerous Magento 2 Boost Sales tactics at a merchant’s disposal. We have tried to list the most valuable strategies that can make a big difference in the online sales of your Magento 2. So follow all the tips listed above to grow your business online. To install all the tools mentioned above, feel free to contact our dedicated Magento developer .