15 Best eCommerce Marketing Strategies for Your eCommerce Business
With almost $27 trillion in global eCommerce sales, companies use digital platforms as a critical part of their sales strategies.
To stand out in a field with so much competition, you'll need a well-thought-out eCommerce marketing plan that speaks to your target audience. We made this beginner-friendly guide the best marketing strategies for ecommerce for your brands to reach their full potential.
Source: Shopify
What is a Marketing Strategy for E-commerce?
Ecommerce marketing is getting people to buy online products or services. That includes the whole customer journey, from making people aware of the brand to earning their trust and making the sale.
As an eCommerce seller, one way to do well is to learn more about your customers and change your strategy to fit their preferences and habits. Be open and willing to change your plan as you know more.
eCommerce marketers use several channels as part of their strategy to reach out to new users and keep in touch with people they already know.
The plan consists of:
- Email marketing
- SMS marketing
- PPC advertising
- Optimization for search engines
- Content marketing
- Marketing with affiliates
- Marketing on social media
- Influencer marketing
15 Best eCommerce Marketing Strategies to Drive More Sale for Your Online Store
1. Build your email list
By adding people to your contact list, you'll be able to stay in touch with a growing group of highly interested leads.
Of course, getting people to give you their contact information and sign up for your newsletter is not easy. To build an email list successfully, you need two main things:
- Unique, valuable content
- Strong email capture practices
In this example, ModCloth makes it easy for people to make a choice amongst the available product. Meanwhile, they are communicating about the changes in the email program.
2. Try to sell your products in more than one way.
After a lead shows interest in a specific item, upselling is when you suggest add-ons or a more expensive product line. If you go to an Apple Store and ask for an iPhone 13, the staff will probably try to get you to spend even more money on an iPhone 13 Pro.
On the other hand, cross-selling is when you suggest related or similar products that a user might be interested in. When you open a product page on Amazon, you'll see a list of other items that go well with the one you're looking at.
Both upselling and cross-selling can get customers to add more items to their carts, raising the average value of their orders. In the "Shop the Look" section below, users can look at other things the model is wearing that might work well with the outfit.
3. Use how powerful video can be
One of the most powerful ways to advertise online is through videos. It can show off your products uniquely, get customers' feedback, and make them feel more connected to you.
By making videos people want to watch, you can increase sales and bring in new customers, keep the ones you have, and raise awareness of your brand.
For example, Mercedes-Benz used video marketing strategies for eCommerce as part of the plan. Loki the Wolf Dog and his owner, Kelly, were hired to make a video about their new GLS model.
4. Work with people with power
Influencer marketing is a reliable way to market online stores.
Influencers have many followers on social media and are known for their style or thoughts about certain things. Because of this, they can sometimes make it easier to sell products.
Regarding best eCommerce marketing strategies and ideas, influencers can be beneficial. They can help promote a product in several ways, such as through blog posts, videos, and social media posts. By working with an influence, brands can reach new customers and make more people aware of their brand.
5. Improve the layout of your e-commerce site
An essential part of an eCommerce site is its layout. You can improve the user experience and get more people to visit your store by improving the form. Poor design can cause less traffic, more people to leave the site, and fewer sales.
Some common ways to improve the layout are to change the colour scheme, use fonts that stand out, leave space between elements, and use graphics to break up the text.
Also Read:- Important eCommerce Website Features
6. Add reviews to pages about products
Customers can make better decisions about whether to buy a product if there are reviews on the product page. Not only will they find out what other people think of the product, but they might also learn how to use it or if it's worth the price.
Giving customers honest opinions can help bring more people to your eCommerce website marketing strategies and make your customers happier. Also, adding reviews to product pages is a great way to improve your search engine ranking and use eCommerce marketing.
7. Make your Instagram account shoppable
Instagram is an excellent way for businesses of all sizes to use social media. It can help you get the word out about your online store and get in touch with potential customers. One of the easiest ways to use Instagram for your business is to make an account where people can buy things.
This will give you a fun and attractive way to show off your products and get people to buy them. Also, you can follow some Instagram shop tips to grow your sale by helping shoppers to buy your products online from your store.
8. Put up ads on podcasts
Podcasts are a great way to promote e-commerce because they are short, attractive, easy to make and reach many people. There are many podcast networks where you can advertise, giving you different options for who you want to go.
9. Give your loyal customers gifts
One of the best eCommerce marketing strategies is to give your loyal customers perks like discounts, free items, or even a free service. This will make them more likely to keep doing business with you, and they may even tell their friends about you.
10. Set up a program for affiliate marketing
Several affiliate marketing programs can be used as a strategy for promoting eCommerce. Affiliate marketing programs that pay a commission on sales made by the affiliate's customers are some of the most popular ones.
11. The Ads on Facebook and Instagram
Facebook and Instagram are two of the most popular and influential ways to advertise on social media.
Advertisements on Instagram and Facebook are an excellent way to reach potential customers and increase click-through rates (CTRs).
The platform has detailed targeting options that let businesses reach out to users based on their interests and demographics.
12. Google Adwords
Google Ads is a paid advertising platform that lets businesses show ads on other Google platforms. The program gives you several ways to advertise, from text ads to display ads, and each type costs a different amount.
13. Email offers can bring back carts that were left empty.
If you find a shopping cart left behind, it likely has something valuable. People often forget things in their shopping carts, so it's a good idea to think about whether you should get the cart back and sell the stuff in it or leave it where it is.
14. Use the live chat to talk to people who visit your website.
Email isn't the only way to powerfully connect with site visitors and customers. For example, you could talk to people shopping on your site through live chat.
With many live chat tools, you can target people on certain pages who have been on your site for a long time or came from an email newsletter. Live chat also lets you talk to your customers directly, so you can answer their questions and address their concerns right when they are about to buy. Chatbots are a powerful tool to improve communication and engage more customers by easily interact with your brand. There are many benefits of chatbots in ecommerce like improve customer experience, helps to provide 24/7 customer support, helps to maintain your store effortlessly.
15. Use technologies for virtual reality
As a way to improve the shopping experience and get more people interested in a brand, virtual reality technologies are becoming more and more popular in eCommerce marketing strategies.
They can help brands make the online shopping experience more immersive, making it easier for customers to find what they want and encouraging them to buy.
Wrapping Up
Every year, e-commerce makes more money, encouraging more sellers to join the market and keep making e-commerce marketing crowded. If you don't use the above strategies, it will be hard to get the most out of your marketing budget and build the digital presence you want.
Following the above marketing strategies for the eCommerce business has helped merchants in many fields and run successful campaigns.
