Here are a few common questions to anticipate:

• How long does it take to mail out a product?
• Are there any other special offers or promotions going on?
• For the holidays will it come in time ?
• How can I locate or monitor my order?

Customers can often benefit from live chat and automated chatbot options to answer common inquiries or direct them to a frequently-asked questions (FAQ) website. You might also hire a virtual assistant service provider to handle after-hours phone calls.

4. Create eCommerce Holiday Email Campaigns

When it comes to the Christmas e-commerce strategy, email is one of the most powerful marketing tools you can use.

Every year, Cyber Monday generates billions of dollars in sales. You can meet your clients and potential purchasers where they already are with holiday email marketing. However, if you want to stand out in an overcrowded inbox, you need to be inventive.

When writing your emails, we suggest that you:

• Keep the message brief and use visually appealing themed graphics.
• Send an eCommerce holiday checklist 2021 email to recipients, informing them of how much time they have left to place an order for overnight delivery, free shipping, and other special offers.
• Always include a clear call to action (CTA) that points back to your website.
• Include a limited-time offer (LTO) — clients are more inclined to act if they know the bargain is only available for a limited period.
• Segment your email lists so you can deliver each group the most relevant products.
• Optimize for mobile, as the number of individuals making purchases directly from their phones continues to climb.

Is your company involved in any charitable activities over the holidays? Highlight this in your email, whether it's donating to a nonprofit or volunteering. Consumers prefer brands that give back versus brands that do not.

5. Concentrate on Video Advertisements

In some cases, video advertisements on sites like YouTube and Instagram's IGTV can outperform text advertisements.

Video commercials are preferred by the current generation of buyers, and they are a more effective way to engage customers. eCommerce firms can also use live-action capabilities like Instagram Live to get traction through promotional films.

Many social media networks will introduce or adopt new ad models in 2020. For your holiday e-commerce marketing campaign, look into using Instagram Reels Advertisements or even TikTok ads.

6. Take Advantage of Ad Extensions and Site Links

Pay-Per-Click (PPC) campaigns are at the top of most eCommerce firms' wish lists since they drive focused traffic. When your company's ad appears, allow clients to click on sales products, unique holiday gifts, bonus offers, and other similar incentives.

You may add extra context to the ads you publish by using ad extensions and site links. Sitelinks can display below the ad's primary URL when a brand is searched for on Google.

Similarly, Google Ads can contain ad extensions that, through copy, provide additional information about whatever your ad is about.

These site links and extensions make it easier for customers to click the link by reducing the amount of work they have to perform. Price reductions, unique holiday shipping details, and more can all be mentioned using review ad extensions.

7. Concentrate on the Eco-consumer

Customers are increasingly concerned about sustainability, which can influence their purchasing decisions.

Get creative by promoting any eco-friendly initiatives your organization is making (hopefully, you have a few).

Consider the following strategies to reassure buyers concerned about their purchases’ environmental impact:

• Less packing material is used
• Reusable containers
• Packing materials that have been recycled (or are recyclable)
• Package transportation that is environmentally friendly
• Using as few packets as possible to bundle a multi-item order

8. Make a Gift Guide for the Holidays

Including a fun branded gift suggestion in your email newsletter can be a great way to catch people's attention and enhance Christmas eCommerce sales.

It's a reasonable assumption that your subscribers are already familiar with your brand, so these guides appeal to them on a practical level.

It prevents customers from navigating through page after page or list after list of outdated or irrelevant products. Instead, it highlights new products or services, coupled with (hopefully) great offers and ways to save.

You might also explore developing holiday-specific content if you simply have a few products or a gift guide that doesn't fit your business. This may be a gated guide or e-book that gives the customer value while also incorporating your goods.

9. Use Social — and Mobile — to your Advantage

According to Statista, 28% of holiday shoppers are more likely to use social media platforms for purchasing. Not only that, but they discovered that during the Christmas and Cyber weeks, mobile ordering and traffic shares soar compared to the rest of the eCommerce holiday season 2021.

It's just another reason why your website must provide a pleasant and straightforward experience across mobile, tablet, and desktop.

10. Pay Special Attention to the Review Parts

As per hosting tribunal, 89% of Online customers are prone to overlook products that have no reviews or have a high number of unfavourable ratings.

Adding review sections will make the products having positive reviews more prominent on the sites. You should also invite past satisfied customers to give feedback via automated emails to boost your trustworthiness.

User-generated content (UGC) is also becoming a key component of practical e-commerce marketing efforts. Positive internet reviews with the UGC can prove to be beneficial as it will help the enterprise to get an edge over the competitors during and beyond the Christmas season.

11. Pay Attention to the Millennial Generation

According to Adweek, nearly half of millennials in the United States said they expect to do more online shopping in the future, even when the pandemic is over. That doesn't simply apply to well-known brands and retailers.

They also claim that more than half of millennials intend to buy most of their holiday gifts from small local businesses.

Depending on your products, coming up with new ways to target millennials specifically for the holidays may be worthwhile.

You need to figure out the products to strike a chord with them the most. Coming up with fresh strategies to attract the demographic via organic and sponsored social media will give you positive outcomes.

12. Make Sure your Website Loads Quickly

How wonderful it is to shop on a site that takes less than two seconds to load! Most consumers will abandon a website if it does not load within 3 seconds, according to experts.

Source:- hostingmanual.net

You can do a few things to speed up your site's loading time, but working with a developer or your existing development team is the best option. They can help you speed up your website by doing things like: 

• Reducing server response time
• Minimizing HTTP requests
• Compressing your site's resources
• Scaling down images

13. Take Advantage of Influencer Marketing

If you haven't already, the ecommerce holidays 2021 is an excellent time to begin investigating collaborations with industry influencers.

According to Forbes, micro-influencers (those with tens of thousands of followers) have a 60% higher engagement rate and a 20% higher conversion rate than their larger-follower counterparts.

Micro-influencers are frequently less expensive, making it easier to sell your products to your target audience without going broke. In addition, during the holiday season, influencer engagement rates tend to rise.

14. Instant Customer Gratification with BOPIS

Using the benefit of the Buy Online, Pickup In-Store (BOPIS) option for your customers, you can ensure a smart experience for your buyers. With customers wanting to have immediate gratification when it comes to shopping during the holidays, BOPIS is an easy way to offer that.

The option enables the customer to make the reservation for the product online with a quick and easier pickup option at the consumer's convenience. It also proves to be beneficial for the business owner. Often a consumer visiting the store to pick up the item can go for some impulse buying.

With the BOPIS, the customer can also return the item in the store when they go for the pickup. Thus, the entire process helps the customers avail themselves of a worry-free service of not missing the return policy window, repacking the item and other logistics associated with shipping when buying an item online.

The BOPIS feature has become a win-win situation for both the retailer and the consumer.

Wrapping it up!

Are you seeking assistance or management services for your ecommerce holiday planning in 2021? You're in good hands with our specialists!MageAnts team can help online businesses create a flawless shopping experience over the holiday season by providing next level security, improved conversion rate, and all around the clock support services. Connect with us today, and let's make the most money possible with eCommerce holiday strategy.