Unlocking the Power of Google Analytics 4 in Your Magento 2 Store

Published By dhiren rock On Jul 12, 2023

Attention, business owners and marketers!

Google announced the launching of Google Analytics 4 in October 2020 and Universal Analytics (UA) is shutting down from July 1, 2023. All this has been done to improve Google Analytics’ functionality.

As, analytics have been said as the most important tool for businesses, due to their ability to give insights into customer behaviour and track the progress of a website or app.

Google Analytics 4 (GA4) is the latest version of GA and is a powerful tool that allows you to track the performance of your website. It gives you insights into how users find and navigate your website, what kind of content is being clicked on and shared, and which advertising campaigns are working best.

We know of 12,324,962 live websites using Google Analytics 4 today.

Let’s check out these big enhancements to GA with Google Analytics 4.

What is Google GA4?

GA4 stands for Google Analytics 4, the latest version of Google’s analytics platform.

It's an improved version of Universal Analytics (UA) that introduces new features and capabilities to understand user behaviour on websites and mobile apps.

It focuses on tracking and analysing specific user events, such as clicks, video views, app downloads, and more. This approach provides a more detailed view of user behaviour and allows for a deeper analysis of interactions.

GA4 offers user-centred analytics and cohorts to understand user interaction across different segments. It also integrates better with Google Ads to make it easier to track ad campaigns. Plus, it focuses on privacy and offers data control options.

It’s important to understand just how powerful this tool is if you want to improve the performance of your website. Google Analytics 4 is a valuable tool that can help you measure the success of your website. To get the most out of it, make sure to understand its features and how to use them effectively.

What Are the New Features of Google Analytics 4?

Magento 2 GA4 extension have many new features that will help you optimize your website, track user interactions with your content, and measure the performance of your campaigns.

Google Analytics 4 (GA4) is a simple yet powerful tool for analysis and data collection. Get valuable insights into your website performance and customers' behaviour for your ecommerce businesses.

Here are some of the key features of Google Analytics 4 (GA4):

Data collection: GA4 combines website and app data. The primary focus of Universal Analytics was just website data.
Event-based data: The event-based data structure of the GA4 is flexible & simplified, whereas Universal Analytics had a data structure that is session-based and that could be more complex to analyse and manage the data.
Privacy controls: Google Analytics 4 also incorporates privacy-centric features such as ensuring compliance with privacy regulations, and cookieless measurement. It also fills gaps in data when consent is not available by having behavioral and conversion modeling.
Predictive capabilities: GA4 also leverages ML (machine learning) algorithms to offer guidance and predictive insights. These predictive capabilities provide valuable suggestions and recommendations without the need for complex statistical models.
Direct integrations: One of the interesting features of GA4 is that it offers direct integrations with various media channels & platforms. This enables marketers to take prompt action based on user engagement and their behaviour. This flawless & excellent integration helps optimize & promote campaigns to drive desired results on apps and websites.
Enhanced Ecommerce Tracking: This is a complete revamp of traditional eCommerce tracking and GA4 Enhanced Ecommerce Tracking provides tracking of various ecommerce events, such as product views, promotions, clicks, sales, and purchases. This can help businesses better understand how customers interact with their website and which products are most popular.
Cross-device tracking: With GA4, businesses can track customer behaviour across multiple devices, such as desktops, mobile devices, and tablets. This can provide a more complete picture of customer behaviour and help businesses better optimize their website for different devices.
Customer-centric approach: GA4 is designed to be more customer-centric, meaning it focuses on tracking the individual user rather than just the session or device. This can help businesses gain a better understanding of their customers and provide a more personalized experience.
Machine learning capabilities: GA4 includes machine learning capabilities that can help businesses better understand customer behaviour and predict future actions. This can help businesses identify opportunities for growth and make data-driven decisions.

Overall, GA4 can provide ecommerce businesses with a more comprehensive understanding of their customers and website performance, which can help drive growth and improve the customer experience.

Reasons Why Should You Integrate GA4 Into Your Magento 2 Store?

At its heart, Google Analytics is a tracking tool that allows users to monitor the traffic sources that bring them visitors and data about how these visitors behave on a website or app.

Businesses that don’t use Google Analytics are leaving themselves at a disadvantage.

By understanding user behaviour on your website, you can improve your online marketing efforts and increase your website’s ROI.
By keeping track of website metrics such as site traffic, page views, unique visitors, and time on site, you can make informed decisions about how best to market your products or services, your SEO strategy, pricing models, messaging, and more.
Whether you’re an online start-up or an established business looking to refresh your digital marketing practices, using Google Analytics is essential.

Let us inform you that GA was only providing data and analytics about websites, but not apps. Fortunately, the latest version, Google Analytics 4, is an advanced and powerful version that collects and unifies information to provide more comprehensive & insightful data from the web and mobile apps to streamline data reporting and analytics.

The key difference between Universal Analytics and GA 4 is that UA utilizes session-based tracking, whereas GA4 is specially designed for event-based tracking, leading to actionable data for eCommerce businesses.

39,435 Google Analytics 4 websites that are also using Magento.

Why would you want to use Magento 2 Google Analytics 4 extension in your Magento 2 store? The answer is simple: to get a deeper understanding of your customers and their behaviour. By analyzing your data, you can improve your site’s design and functionality, increase conversion rates, and improve marketing strategies.

Let’s check the benefits of integrating Google Analytics 4 with Magento:

Future-Proof Data Collection
Detailed Data Analysis and Reporting
Machine Learning Powered Analytics
Enhanced Tracking of Customer’s Journey
Custom Event Creation & Tracking
Better Analysis of Visitor Engagement
Predictive Audiences That Convert
Easy-to-Setup Goals
Customer Transparency Journey
Unified Web & App Analytics
Privacy Controls
Free Access to enhanced integrations like Bigquery, Google Search Console, Google Ads, Google Merchant Centre, Ads Manager, and Google Optimize.
Enhanced Visualization & Tracking

Benefits of MageAnts Magento 2 GA4 With GTM Extension

MageAnts Magento 2 Google Analytics (GA4) with GTM extension equips eCommerce businesses with the most powerful analytics toolset to understand your customers and adapt to changing privacy regulations so that you can ultimately drive success and growth in your business. From acquiring detailed information about page impressions, and clicks to understanding how people are using your website, Google Analytics 4 can help you make informed decisions and improve your online presence.

Here are some reasons why MageAnts Magento 2 GA4 with GTM extension can be beneficial for ecommerce:

Track customer behaviour in real-time
Analyse data to discover trends & patterns to make informed future decisions.
Full access to the admin to track customer actions and customer journey
Improve the effectiveness of the store site’s performance
Helps you to understand how users interact with your store
Determine the conversion rate
Understand the behaviour of your website visitors in a better way.
Provides a wealth of data that can be used for marketing and business analysis purposes.
Offer better content to targeted customers
Helps to create a better and enhanced shopping experience
Identify and track traffic sources, pages visited, time spent on your site, and other important metrics.
Leverage both GA and GTM together
Display which areas of your store are performing the best, and discover any inconsistencies that may need attention.
Provides detailed reporting that facilitates deeper analysis of all aspects of user behaviour on your site.
Monitor the performance of marketing campaigns
Increase revenue because of improved marketing strategies.

Wrap Up: Optimizing Marketing Campaigns with Google Analytics 4 in Magento 2

Unlock the power of Google Analytics 4 (GA4) before it’s too late!

If you haven’t heard yet, then let us inform you that as per the announcement, Google’s UA (standard Universal Analytics) properties will completely stop processing the new, incoming data from your website.

You’re already behind if you’re not setting up your Google Analytics 4 account now. So, if you run an online eCommerce business, pay attention!

Google Analytics 4 can be very helpful in understanding how your website is being used and what changes might need to be made. GA 4 provides detailed information, and this data can help you see where your website is failing and identify any potential problems. By using Google Analytics 4, you can improve the functionality of your website and better understand how your visitors are using it.

Need help in GA4 migration, our analytics experts are here to help you through the entire process of switching from UA to GA4.

About Author

Vishal Lakhani

Magento Certified Developer Vishal is not just a dedicated developer but also a passionate blogger. He believes that content with 10 meaningful and helpful words is quality-rich content than randomly filling 1000 words. Apart from blogging and playing with Magento, he loves to read, travel and learn something new every day.