We all are aware about the benefits of email marketing in online business and especially when it is an Ecommerce Sector. From sales growth, brand awareness to better return of investment, email marketing provides many more opportunities for store admins. It is one of the cost effective tools to drive more customers. It will be more beneficial to admins if they are allowed to send the custom emails as per customer’s activity on their website. Magento 2 Email Templates Extension allows admin to customize, edit or modify the email templates as per their needs.
Email Templates in Magento 2 allow the store admin to create new email templates where the body content is already provided in the default templates along with the header and footer. Admin just needs to add the custom message and add variables because the content is formatted with HTML and CSS which can be easily customized. Brand Logo and store information are already included in the default template which can be used without further customization.
Admin needs to enable SMTP to make sure that the email has been sent to customers' inbox. MageAnts Magento 2 Email Templates recommends creating new templates and use them as a default email template instead of customizing default email templates.
Let’s follow the below steps and find out how you can customize the default templates or create a new one and configure it for your Magento 2 store:
The custom templates created by the store admin using Admin Panel will be prioritized over the default templates or theme-based templates. Any custom templates created via the Admin Panel have priority over default or theme-based templates.
Once the custom template has been created admin needs to set that template via admin panel.
The focus of this article is on how to engage your customers by sending custom emails to them using Magento 2 Email Templates. As email is one of key important modes of channel to communicate with customers, we facilitate Magento 2 store admin to send attractive custom emails to their customers as per their activities on their store website and make an excellent impact on customers. In case you have queries related to this article, feel free to contact us.