Magento is recognized as a top online eCommerce open source CRM. Almost 250,000 eCommerce platforms are using Magento CRM. Still, plenty of eCommerce stores have started to migrate from other platforms to Magento.
The flexibility, scalability, growth, design, and features it offers customers make it a top CRM resource to opt for.
Anyhow, the CRM platform only enables you to create and modify your eCommerce site. But, it's you, the one who has to drive in traffic to your website and convert them into your customer.
Any business may be, without customers, there is no business. The prime objective of a business is to bring in customers and increase profitability.
But, how to drive people to the website?
How to allure them to make a purchase?
How to make people return and make purchases?
These are some of the questions that might be bothering you much.
After, COVID 19 pandemic, the eCommerce share of the global retail trade has grown to 17% and is continuing. The eCommerce market is at a boom, and people are adapting to making purchases online.
So, as an eCommerce platform owner, by following some tips, you can skyrocket your sales.
Here are the top 15 tips that will improve customer experience and satisfaction that helps you to skyrocket your sales:
1) Give users a personalized experience
45% percent of online buyers love shops that offer personalized experiences.
Also, the stats tell us that - providing a personalized experience will increase profit by up to 15%.
There are plenty of ways to provide a personalized experience to your client.
Addressing your customer by their name is a valuable way to provide a personalized experience.
Recommending products based on the user's previous purchases and browsing history provides a personalized shopping experience and increases your conversion rate.
Then, with the data you have in hand, you can provide offers or promo codes for the products they have added to the wishlist and add a personalized experience to your customer.
This will make them remain loyal to you and even refer your website to others.
2) Keep it simple
Foremost, follow simplicity. Don't complicate too much. Make your customer feel effortless to access your site.
Keep only the necessary information, photos, and videos. Apart from that, remove all the clutters.
People don't have time for unnecessary information. They would look for only the information that they want. So, be conscious while creating content - give the valuable information in the first place that your client will be looking for.
Besides, most people leave the site because of improper navigation. It will change their user experience.
Give navigation bars on all pages and allow them to check out various products at ease.
By tracking their behavior on the site, you can give customized recommendations.
Also Read:- Top 15 Important ECommerce Website Features
3) Improve website's page speed
You have only got three seconds. Within three seconds, your site has to load; if not, you will lose the customer.
In this fast-paced digital world, everyone has access to a high-speed internet connection. They expect websites to load at the instance after they click the link.
The stats of metrics say that a 1-second decrease in the page speed will lose you 7% of the conversion.
You have to analyze and remove unnecessary java scripts, high-resolution images, reduce plugins, and other factors that affect the loading speed to give a good user experience.
The page loading speed matters from the SEO perspective as well. You can use several ecommerce monitoring and speed improvement tools as listed by Bing Digital to revolutionize your eCommerce site for more conversions.
4) Work on website's responsiveness
Various people use different devices to purchase online. Some use laptops; Some use desktops; Some prefer mobile phones and tablets.
79% of the people prefer the mobile phone to make a purchase online. So, you have to keep an eye on the responsiveness of the websites on various devices.
If people experience a very high loading time, they will jump to your competitor and lose your magneto conversion.
So, optimize your website for all devices to improve the responsive time. Check running your website on all the devices and ensure that the loading time is low.
5) Use enticing visual content
People buy on emotions and later justify with logic.
Attraction is the key priority to sell a product. By all means, you have to tempt your clients.
But, to do so, you have to embrace visual content. High-quality images on a 360-degree view will help the customer visually check the features and benefits.
Then, with the help of a professional team, you can create a demo video that appeals to the customer's emotions.
Just imagine, while watching TV and when a pizza ad pops up, the gooey of the cheese, toppings, and its look hasn't tempted you? That's the power of visual content.
6) Use email marketing
The ROI using email marketing is 4200%.
Following people through email is effective. Giving an intimation as a reminder like "your product is waiting in the cart" will decrease your cart abandonment rate.
Or, sending mail with a promo code, offers or discounts will urge them to check out offers and later purchase the product.
Email marketing is an effective strategy to be in touch with the customers. When properly used with highly engaging content, it is a great tool to bring tremendous profit to your business.
There are several email marketing servicesthat you can use to reach prospects and improve your conversion rate.
7) Use holiday sales
Give significant discounts on Black Friday and other special occasions to drive a huge audience to your site and improve sales.
Planning before the special occasion is crucial. You have created an offer that benefits both you and your audience. Also, you have to look for the availability of logistics and check your site's performance at the peak traffic data.
Running marketing campaigns on social media, google, and email can boost your Magento sales.
Moreover, you can create urgency with a timer that tells you that the discount ends within the restricted time. The guilt feeling of missing the opportunity will make people purchase.
Also Read:- 8 Most Important E-Commerce Metrics You Should Measure
8) Leverage upselling and bundling
Customers can view related products once they add a product to their shopping cart. That's what upselling is about.
Confusing right?
Let me illustrate it with an - When you order a burger and are about to pay for it, the cashier would ask - do you want fries and coke to add to it?
It adds an additional sale to the business.
Most of the eCommerce platforms have started to use it. If you add a shoe to your cart, they would recommend you to add socks to the cart by - "People also have bought this together."
Based on the previous user's purchase and showing relatable products to your customer, you can increase sales.
Another best practice to improve your Magento sales is bundling up products.
Bundling up is nothing but giving your customer various products in a bundle. For example, "Selling four self-development books as a bundle for 500 bucks while a single book of it costs 200 bucks." Thinking of it, the chance of people moving to the bundle option would be high.
9) Play smart with shipping cost
The biggest concern for most online buyers is the shipping cost.
People love buying branded products, but they would think twice about purchasing when paying additional shipping costs. It is also one of the reasons why most people abandon their carts.
To increase your Magento store sale, you can offer free shipping by adjusting your profit or product pricing.
Furthermore, requesting people to buy for a certain amount or more to avail of free shipping will make people think of purchasing something extra. Resulting in increased sales.
10) Make use of social media
4.48 billion peopleuse social media worldwide. People spend approximately 2.5 hours per day on social media.
By implementing the right social media strategy, you can increase your website traffic. Consistently posting high-quality visual images of newly launched products, offers, discounts, and promo codes on your page will capture people's attention and create a solid follower base.
First, it will create curiosity for the people, make them look at the product, and by retargeting them through ads, you can increase your sales.
11) Gain traffic from running ads
Apart from search engine optimization, search engine marketing is also an effective strategy to improve your Magento store's sales.
Showing ads and retargeting your audience on social media platforms and various search engines - will drag people's attention, make them curious to make the purchase.
Utilizing the targeting features on SEM - you can restrict your audience and focus only on your targeted customer. For launching a new product or service, running ads would help you attract a large audience.
12) Focus on customer support
The concern of product quality and exchange keeps new online shoppers thinking about purchasing. As they're making their purchase online for the first time, you have to guide them and assure them that they will have a warranty and even replacements.
To sort out all their queries at ease, they would be seeking customer support's help in such a case. A live chat or toll-free number would help them clear all their doubts and make them trust you.
13) Add more payment options
Varied payment options will enable people to opt for the payment method that they're familiar with.
Some people will be using PayPal, some use Amazon pay, while others would prefer another option. When you have a limited payment method, and if the user's payment option is not available on the list, they will jump to your competitor.
So, using various payment gateway methods will be a great advantage in increasing sales. With the Magento platform, you can utilize the varied payment options and take your business worldwide and stretch your client base.
14) Use feedback to improve
Client feedback is an exceptional resource to enhance your service. It is always necessary to keep an eye on the client's feedback.
As an eCommerce site owner, the satisfaction of the customer must be your primary concern. If they're not satisfied, they will not buy from you again.
If there is any negative feedback about you - rectifying it and changing it will improve your business and earn people's trust.
The more you improve, the more you can sell.
If the people trust you, they will keep coming back to buy from your Magento store. If they don't trust you, then sales are impossible.
15) Use Reviews and testimonials of the product
It is said that almost before making a purchase, a customer checks 9 to 10 feedback and overall star ratings. If they find it to be negative or low, they probably won't purchase it. So, based on that, you can show products with good reviews and ratings to increase your sales.
So, at the end of each purchase, you can ask your customer for reviews as it will be helpful for other customers to think and make a purchase.
And, posting your customer's review and testimonial of a product will assure other people to purchase from you.
Conclusion
There are several ways you can drive people to your website and convert them.
You can offer gift cards, promo codes, and so and so to your customer to bring customers to your website.
Above 15 points are the best and effective way to skyrocket your magneto platform eCommerce sales.
If you can effectively implement it and efficiently make it work, there is no one to stop you from achieving a high return on investment.
Focus on the customer experience and satisfaction; everything will fall in your place, and why they will refer you and bring customers to your site even further.
Cheers!
