12 Product Labels to Increase Your Magento Store Sales
Among all aspects of an eCommerce business, there is one aspect that is often overlooked - Product Labels (A new way to sell online). While most business owners focus on orders, sales, marketing, and advertising, product labelling takes a back seat. The label is an essential part of your product. It recognizes your product value because it reflects what you strive for and want to achieve as a company and lets people know what they can expect from it.
What are Product Labels in Magento 2?
Product labels are a crucial visual element that is added to the store products to highlight the advantage of a product, drive customers’ attention to it, and boost sales. Retailers can add this effective way of increasing sales of their store products if they want to emphasize the products of the store. Examples are back-in-stock, new products, flash sales, discount rates, and bestsellers.
Use Magento 2 product labels to highlight your products and attract customers by placing labels on your products. Add custom labels to your products like Featured Items, New arrivals, Popular Products, Out of Stock, and much more.
There are many types of product labels that can be used to improve customer experience and build trust. Label types that have been found to enhance customer experiences include labels for urgency, scarcity, and trust.
Labels for urgency help customers know products might get out of stock quickly. This can be helpful in finishing the merchant’s stock or during the launch of products with limited stock.
Labels for scarcity can help encourage conservation and discourage over-usage of a product. These labels might show how much of the product is left, how many items are in stock, or when the item will be back in stock. This helps curb impulse buying and encourages customers to plan ahead and budget their spending.
Labeling products with trust statements helps create confidence in customers about the quality and safety of the product. Statements like "Covid safe" or "This product is pesticide free" can reassure customers about the quality and safety of the product before they even start using it.
Benefits of Custom Product Labels for Magento 2
Product labels in Magento 2 promoting your products easy using custom product labels. Just label your products as required and your products look more professional, and buyers can identify them easily online. But what are the benefits of custom product labels? Let's take a look:
- Custom product labels make your products more discoverable and look more professional.
- Tags help buyers quickly find your products online.
- Custom labels make it easy to create product descriptions that are accurate and engaging.
- Product photos can be enhanced with custom labels for a polished look.
- Custom labels are effective marketing tools for reaching buyers who are looking for specific products.
- Improves customer experience
- Offer more accurate search result
- Reduces product returns as products with custom product tags will provide accurate product details to the customer.
- Strengthens your marketing efforts
- And finally, custom-made product labels can be customized to meet the specific needs of your business.
12 Effective Product Labels to Enhance Customer Experience & How to Use Them
When it comes to improving your customer experience, using effective custom product labels is a great way to start. These labels can be used on all products, from food and beverages to home décor and clothing. Here are twelve of the most common types of product labels and how you can use them to improve your customer's experience:
1. New Arrivals
What if the product is new on the market and doesn't have any form of marketing, or advertisement before a customer lands on your website for shopping? Without investing in the marketing of new products, make your audience clear by displaying a custom label with the “New Arrival” products. This way, you can highlight new arrivals to immediately draw customers' attention and grow sales.
2. Back In Stock
Implementing a ‘Back in Stock’ product label if your stock levels are running so low that you’re selling out, and customers are eagerly waiting for new stock. This label will indicate to your customers that the product might go out of stock soon, as it is in high demand. This helps you to recover lost sales, sustain customer interest, create FOMO (fear of missing out) among customers, and improve customer experience.
3. Top Sellers / Best Sellers
Ensure that your shoppers don’t miss out on best-selling, most popular, award-winning, or top-selling with a custom product label. Add a ‘Top Selling’, or ‘Best Seller’ product label on selected products to navigate your shoppers to the most loved product, trending product, or the products you want them to check and purchase.
4. Clearance Sale
Reduce excess inventory or get rid of the last stock of specific products by adding a ‘Clearance Sale’ product label to attract customers and make these products stand out. This label leaves the impression on shoppers that the deals in clearance sales are just too good to pass up. With the fear of missing out, shoppers can’t resist clearance sales and make the purchase without wasting much time.
5. Only Few Left / Limited Edition / Low Stock
There are times when your stock levels are running out, or you have very limited stock of a particular product. During such situations, you can inform your shoppers about such products by adding "Limited Stock", "Only Few Left", or "Low Stock" product labels that draw customers' attention to it. This makes your customers stop scrolling, create scarcity of product missing out, create a hype of product demand, and force them to look at the product or make the purchase before it goes out of stock.
6. Free Shipping
Highlight the products for which you offer free delivery using the “Free Shipping” product label. This will directly increase your order values, boost conversion rates, improves customer retention, and also gain a competitive advantage over those competitors who are not offering free delivery service.
In fact, a 2020 survey revealed that 8 out of 10 shoppers would choose free shipping over expedited shipping. This somewhat correlates with 62% of shoppers identifying free delivery as a critical differentiating factor for business improvement.
7. Discounted Price / Best Price / Special Discount
Offer tremendous discounts & deals with discount labels. Inform your customers about the discounts running on your store by adding discount labels like "40% off", "Best Price", or "Special Offer at 20% discount" etc. This will help you to promote your products that are on big discounts or sales and increase the store sales easily. Also, such discounts and special offer labels will allow you to keep your online store more attractive and interactive so that customers can look for special discounts or deals according to their preferences.
8. Countdown Labels
Do you know that "Countdown" product labels like "Sales end in X time" or "Last Day of the Deal", or "Last Hour Sale" etc are a quick, effective way to boost engagement. Introducing a sense of urgency encourages the shoppers to take action. As a powerful visual tool, countdown product label, is a tried and tested tool to build a sense of urgency and encourage action to make a purchase.
9. Festival Offer Labels
Grab your customer's attention on your products, with the creative label in festive seasons like Holiday sales, Valentine's Deals, Diwali Dhamaka, Black Friday, Christmas, Holi Mega Sale, etc. Implement and offer mega festive discounted deals to win your customer’s attention during the festive periods.
10. EN ISO 13485:2009 Certification
Products that have been certified by EN ISO 13485:2009 meet internationally accepted safety standards. This certification confirms that a particular product meets rigorous safety requirements, ensuring consistency throughout its production process.
11. Sustainable Heritage Product Marking
Sustainable Heritage Products must bear a Sustainable Heritage Marking to indicate that they have been produced using sustainable practices minimally damaging to human health or ecology. This label indicates that the product has been produced using environmentally friendly methods, minimizes waste production, encourages re-using materials, and aims to improve social and environmental responsibility.
12. Nutrition Facts Label
Products with a Nutrition Facts Label are required by law in many states and provide important information about the ingredients in the product. This label includes the nutritional values for the entire product and can be very helpful in helping customers make informed choices about what they eat.
Conclusion
Product labels offer a lot of advantages for eCommerce businesses. For example, store owners can use them to build their brand with labels. They can also help you get better control over your inventory with product labels that organize the products merchants sell. Want to know more about how to use custom labels to improve and streamline your processes, MageAnts is your solution.
